Marketing Conversion Strategies for 2021: Podcast Alert! *Part 2*
Welcome to part two of our podcast (and blog) all about conversion optimization tips, tricks, tactics, and strategies for the holiday season and beyond. If you missed part one you can click here to see what you missed from part one, but if you are feeling brave and want to start from here, we respect […]
Marketing Conversion Strategies for 2021: Podcast Alert! *Part One*
Can you believe that the holidays are right around the corner?! And we all know that the holiday season is something that families, shoppers, and businesses count on to make the year in the rearview mirror all worthwhile. With this in mind, National Positions’ Digital Breakthroughs podcast decided to dedicate Episode 9 to conversion rate […]
Digital Breakthroughs Is Back for the 2020 Holiday Season! *Part Two*
Welcome to the second half of episode 8 of the Digital Breakthroughs podcast—dedicated to the 2020 holiday shopping (and marketing) season! If you missed the first half of the episode, you can click here to start from the beginning. But, if you are back for round two, we hope you are ready because we are […]
5 Signs It’s Time to Update Your Website
Have you visited your website lately and debated whether it’s time to update it? If you run an online business or blog, and it depends on heavy traffic for survival, it’s important to update your site to keep it safe, fast, and relevant. Often, the hardest part about updating your website is knowing when. Should […]
Google Has Spoken! Fix Your Mobile Site Speed Pronto!
Mobile optimization is a key component to any business’s website, no matter how big or small the company itself may be – mobile site speed update matters. Think about how often you check out a website from your phone. For many people, they rely on mobile sites more than sitting down to a computer and […]
Where Are You Going? Bounces, Exits and the User Experience
When someone visits your site and then leaves without so much as clicking on a link or navigating to another page, it’s called a bounce. If your bounce rate or drop off rate is too high, you risk losing credibility in the eyes of Google, and your online visibility may suffer as a result. Whether […]
Are You Ready for Augmented and Virtual Reality Marketing Technology?
Martech. That’s a nice, short way of saying “marketing technology.” Every time people use MailChimp to send out a newsletter, schedule a tweet using Hootsuite, or sift through Google Analytics data, they’re using martech. But what about emerging tech like augmented reality and virtual reality? For some, it’s a buzzword. For digital marketers, it’s their […]
Can You Hear Me Now? How to Strategize for Voice Search SEO
Things are changing again in the digital world. What was once a text-only platform–namely, search—is now getting much more personal. Voice recognition is taking over not just mobile devices, but home devices as well, with personal assistants like Amazon’s Echo or Apple’s brand new HomePod. Google estimates that 20 percent of all searches conducted on […]
Your 100-Day Digital Growth Plan Complete!
What’s the one thing every digital marketer knows? You’re never done growing. There’s always something new to learn…that is, if you want to stay ahead of the competition and elevate your business to new heights. Now that we’ve completed our 100-Day Plan, we’re afraid you’ll miss your daily dose of digital growth! That’s why we’re […]
Growth Tactic #94 Make a Competitor Comparison Chart
How often have you wondered about the best way to make your company stand apart from its competitors? Here’s a no-fail tip for taking your business to the top with a competitive analysis. Differentiating your brand from its competitors will show your clients why your product or service out-performs others. Find out how in Growth […]