Top 20 Tips Proven to Boost Conversions up to 200%
Your conversion rate, the number of website visitors who take action, is the final metric that matters–the one that validates all your other efforts. Here are 20 easy-to-digest, practical tips, proven to help you boost conversions by as much as 200%. Adapt these ideas to fit your business and get the greatest possible return out […]
The Psychology of Content that Converts
Killer content is a powerful conversion tool, when used correctly. Understanding the psychology behind what your customers are looking for in that content, and how you can give it to them, is key when you’re looking to get the most out of your content marketing. As human beings it is only natural to rush to […]
What It Actually Means to be an Online Authority—and How You Become One
These days, there aren’t a lot of short cuts left. If you want to be seen as an authority, you have to be one. Being an authority online is about more than just being a thought leader in your industry—it’s a reflection of the time you’ve taken to translate that leadership, that expertise, and that […]
How to Create Content for Every Stage of the Buying Cycle [Infographic]
In order to target your customers with content marketing when and where it matters most, you need to understand the process a customer goes through when they’re buying a product or service–and create your content marketing campaign with that in mind. 70% of purchasing decisions are made before buyers ever even come in contact with […]
A 3 Step Guide to Leveraging Owned, Earned and Paid Media
A lot of conversations in Content Marketing today revolve around creating phenomenal content. Creating content worth promoting is the foundation on which a successful marketing campaign is built, but once the articles and eBooks are written, the videos filmed, the webinars recorded and the infographics designed–where should they go and how do you get them […]
How to Get Expert Content Without Hiring an Expert
There’s no question that content is one of the most important ingredients in any internet marketing campaign. Great content is what the search engines want, and for one simple reason: it’s what web users are looking for. So what makes great content? According to search engines like Google, it’s content that is informative, well-written, engaging, […]
How To Make Content Creation Effortless [Infographic]
Creating quality content can be a complex, time consuming process. Having a strategy before you start creating content is crucial, but even then it can be difficult to create the volume of content you want, with the quality and the value that your audience (and the search engines) need. Creating one central piece of content–what […]
Then and Now: Understanding How SEO Content has Changed
If you spend any time in internet marketing circles – whether in discussions with colleagues, through social media, or by following the top bloggers and forums – you’ve no doubt heard a lot of talk about the “new era” of content. In terms of Internet marketing, and especially with regards to SEO, content used to […]
Duplicate Content: How Unique Is Unique Enough?
Why Does Google Hate Duplicate Content? Let’s say you’re looking for a new book to read. So you ask a friend for a recommendation. They suggest a popular fiction book. You start to read it, but it’s just not for you. You ask for another recommendation, and they hand you the same book you just […]
How to Create Quality Content on a Small Budget
As you start thinking about marketing strategies for the New Year, it’s important to remember that the shift towards the unique, quality content that picked up speed in 2012 is most certainly not over. But, with the New Year comes new opportunities for you to reexamine your strategies and realign them with your budget–big or small. And luckily, creating high quality content doesn’t always have to come with a high price tag; we’re here to prove it. Here are a few tips on how your business can create quality content, even without a big budget.