5 Ways to Create Content that Markets Itself
What’s worse than creating a fascinating blog post or writing a piece of quality content… that nobody sees. Sometimes, even after posting to Facebook or tweeting with the best of them, your content still ends up sadly, and surprisingly, overlooked. Find out how to make content that markets itself with these 5 tips—no extra tweets […]
Five Tips For Writing A Solid Press Release
Learn how to write a press release that’s optimized for search and branding.
How to Use Infographics To Create Viral Marketing Campaign
Your website cannot drive web traffic and sales as easily or cheaply as recently as two or three months ago. To profitably increase search engine rankings, traffic and sales, you must diversify your marketing campaigns to take advantage of undervalued distribution channels on the web. In the last 12 months, Google has made several major […]
Google’s Search Algorithm Will Now Penalize Sites That Commit Copyright Infringement
Another day, another SEO game changer thanks to our good friends in Mountain View. Google’s search team announced that the search giant has launched a new search algorithm update that will penalize websites that have committed copyright infringement. For over a year, the SEO industry has been adapting to Google’s Panda Update, which puts a […]
How to Make Your Content Go Viral
Whenever a video or blog is posted, the hopes are for it to go viral so it can reach a massive audience. While this might not always happen, there are some ways that you can increase the chances of your content going viral. User Experience The first way you can do is to increase the […]
How to Create Content Silos on Your Website
In a post-Panda Update SEO world, we’re all looking for new ways to create quality content that Google is going to reward by giving your website top rankings for your chosen keywords. If you’re wondering what are the content guidelines for creating quality, user-friendly content, look no further than this post on Google’s Webmaster Blog. […]
5 Major SEO Don’ts to Avoid
With more businesses attempting to leverage a powerful presence online, major search engines like Google have become a competitive arena where businesses are competing for top rankings and high visibility. Search Engine Optimization (SEO) has proved itself one of the most lucrative and effective marketing approaches a company can do to get bottom-line results from […]
Tips on Turning Facebook Fans into Customers
It’s no secret that the volume of businesses becoming active on Facebook is rapidly expanding everyday. Facebook has become one of the most popular approaches to social media marketing for businesses. Facebook has proven itself a great channel for brand promotion and valuable company-consumer interaction. Come to our webinar tomorrow “How to Use Social Media […]
Is Another Panda in the Works and What Should you do about it?
The Panda Algorithm Update, first created and implemented by Google back in February 2011, was a change in Google’s algorithm that rocked the nation’s search engine results page (SERP) and shook many higher-ranking sites out of their trees—landing them much further down in the rankings and with much less web-traffic reaching their sites. This is because the first Panda was designed to crack down on sites with poor content that was neither strong nor organic—basically sites that had managed high rankings with relatively low-quality content—explained Google SEO guru Matt Cutts. This first change in algorithm was said to have affected 12% of searches, but that was far from the last Panda we have seen.
How to Use Twitter to Market Your Business
In just a few years, Twitter has profoundly altered the way people communicate and share information. There are over 250 million people using Twitter, and that number continues to climb every month. In 140 characters or less, people share instant news about what they’re doing on a day-to-day basis. As a result, Twitter offers businesses […]