7 Ways Your Website Can Build Trust
In a relationship, lack of trust is a deal breaker. After all, introducing just a small element of doubt can cause a relationship to crumble. Believe it or not, it’s the same for your website users. Trust is a pretty hot topic when it comes to your marketing content and website design. “Know. Like. Trust.” […]
Google’s August Broad Core Update: What You Need to Know
Another month, another Google broad core update. Or at least that’s how it feels to business owners who are scrambling to keep up with their SEO and marketing content. On August 1, Google rolled out its latest broad core update (the last one was in March). Unlike past updates, this one didn’t come with a […]
Google Has Spoken! Fix Your Mobile Site Speed Pronto!
Mobile optimization is a key component to any business’s website, no matter how big or small the company itself may be – mobile site speed update matters. Think about how often you check out a website from your phone. For many people, they rely on mobile sites more than sitting down to a computer and […]
5 Brands That Are Dominating in 2018
2018 has already been a standout year for brand marketing campaigns. Smart companies are leaving their competition in the dust by projecting their brand messaging in innovative ways. Across all industries, we’re seeing clever engagement, strategic influencer partnerships, and unexpected shifts in messaging. Let’s dive right in to the 5 best marketing campaigns of 2018. […]
Google Scraps “Anonymous” Reviews
Business owners with an interest in review management got an unexpected surprise in late May of this year. Without any notice or warning from Google, many Google reviews suddenly vanished – specifically, anonymous reviews It’s left many businesses wondering, “where did my reviews go?” At the time, many weren’t sure if this was a policy change […]
Where Are You Going? Bounces, Exits and the User Experience
When someone visits your site and then leaves without so much as clicking on a link or navigating to another page, it’s called a bounce. If your bounce rate or drop off rate is too high, you risk losing credibility in the eyes of Google, and your online visibility may suffer as a result. Whether […]
Are You Ready for Augmented and Virtual Reality Marketing Technology?
Martech. That’s a nice, short way of saying “marketing technology.” Every time people use MailChimp to send out a newsletter, schedule a tweet using Hootsuite, or sift through Google Analytics data, they’re using martech. But what about emerging tech like augmented reality and virtual reality? For some, it’s a buzzword. For digital marketers, it’s their […]
6 Tips to Mastering the Psychology of Need
The Marketing Psychology of Need You have an incredible product. You’ve told the world about it. You’ve described every feature in glowing terms – exquisite, handcrafted, cutting-edge, one-of-a-kind, stunning. You wait for the purchases to roll in. You think you marketing psychology game is on point. Silence! No one seems interested. What’s the problem? You’ve ignored […]
How to Hone Your Brand Voice to Perfection
The moment we open our mouths, people make snap judgments about us – where we come from, what we like to do for fun, how educated we are, whether we’re confident and extroverted or shy and meek. Sometimes they’re right. Sometimes they’re wrong. Either way, they pick up subtle clues about who we are simply […]
Remarketing Ads Are the Secret Sauce You Can’t Ignore
When you “remarket” or “retarget,” you show your Facebook or Google ads to people who have already visited your site. The goal is to remind potential customers that you exist and to move them closer to making a purchase. Remarketing ads can move you closer to that goal. Why remarket? Because most people need a little […]