National Positions Hits the Radio Waves
Recently, our very own Marketing Director, Matt Erickson, gave his industry insights and shared some of his favorite strategies via a podcast interview for Enterprise Radio. In this interview, Matt discusses how digital marketing effects business in brands, touching on everything from search engine optimization to search engine marketing to retargeting and beyond. Enterprise Radio […]
5 Exciting Digital Marketing Trends for 2019
With the end of the year close at hand, we’re all reminiscing about the past few fiscal quarters and looking hopefully toward a new year of business growth and success. How can you make sure your hopes come to fruition? Keep your eye on these five hot marketing trends for valuable insights into how you […]
Favorite Forbes Features of 2018
Over the past year, National Positions’ very own CEO, Bernard May, has been a dedicated, elite member of the Forbes Agency Council. Forbes is a name you’re probably familiar with – it’s one of the most well-known and respected publications out there – but what is this “Agency Council”? If you haven’t heard of the […]
Five Ways to Make Your Facebook Ads Perform Better—Right Now!
Facebook is perhaps the most well-known and highly populated website on the planet, with an estimated 2.27 billion active users worldwide. As the platform continues to be a stand-out leader in social media, Facebook ads are a powerful way to reach thousands of buyers as they check their feeds throughout the day. It also gives […]
The Battle for Video Ads Supremacy
Not long ago, digital advertising consisted of text ads and little else. Of course, things have changed dramatically in recent years, and we have reached a point where video ads are now commonplace. If you are tasked with growing the online presence of a brand, it is nearly certain that you’ll need to use video […]
5 Signs It’s Time to Update Your Website
Have you visited your website lately and debated whether it’s time to update it? If you run an online business or blog, and it depends on heavy traffic for survival, it’s important to update your site to keep it safe, fast, and relevant. Often, the hardest part about updating your website is knowing when. Should […]
Hey Google, How Should I Market for the Holidays?
If you are in the retail space – whether you have a physical location, an ecommerce site, or both – you likely need to make a big splash during the holiday season in order to have a successful year. Without a doubt, retailers feel the pressure when the holiday season rolls around. Without a strong […]
How Can My Website Rank Better? 9 Strategies for Success
Your Google ranking says a lot about the health of your business. So it’s always good to assess what you can do to help your website rank better in search engines. It’s possible to improve your Google ranking with a few small (or not so small) tweaks. And that’s because great SEO is the sum […]
Move Over Text! Visual and Voice Search Are on the Rise
It’s clear that voice search is here to stay. And in 2018, visual search has really taken off as a major trend. While text search is far from dead, it’s clear that users are starting to interact with content in new ways. If your website is only optimized for text-based search, then you’re going to […]
IGTV and YouTube Battle for Video Superiority
Brands and consumers don’t always see eye to eye. Consumers are savvier than ever and tend to be a little skeptical when it comes to advertising. But when it comes to video content, and even video marketing, consumers and content creators just can’t get enough. Enter IGTV. While it had been rumored for months – […]