Case Study

Prudential Overall Supply

Overview

Prudential Overall Supply is a leading nationwide supplier of high-quality work uniforms and textiles, providing green reusable options for rent, lease, or purchase. From uniforms and apparel to cleanroom services, Prudential Overall Supply is focused on sustainability and workplace safety.

The Challenge

Prudential had tried many different agencies with little success before they chose National Positions. Their goal was to grow their online business for both their uniform and laundry services website as well as their uniform sales website.

RESULTS

More Organic Traffic (QoQ)

0 %

More Overall Traffic (YoY)

0 %

Greater Organic Page Views (YoY)

0 %

The Approach

We started our relationship with a search engine optimization campaign. This rapidly expanded to include pay-per click services as well as a paid and organic Facebook campaign.

Search Engine Optimization

Our SEO strategy started with the technical, such as site structure, linking, title tags, and meta descriptions—ensuring that Prudential Overall Supply was taking advantage of the latest Google algorithm updates that would improve rankings and organic traffic.

Content Development

To further contribute to search visibility, our content development team went to work creating up-to-date on-site product and category content, as well as targeted blog content to capture higher levels of organic search traffic.

Google Advertising & YouTube (Paid Media)

Our team focused on highly targeted Google Ads campaigns (PPC, display, and YouTube) and land-ing page content implementation to attract addi-tional highly competitive search traffic and spe-cialty products—designed to fuel higher volumes of ecommerce transactions.

Driving Success

Lifecycle Marketing

+19% Organic Sessions
+84% Keyword Ranking Gains
+124% Organic Shopping Sessions

CRO Gains

A/B Tests on Design Forms & Product Cards
Mobile UX Upgrades & Interactive Blocks
Increased Leads and Sales Conversions

Lifecycle Marketing

+22.5% Lead Growth via Google Ads
24x ROAS via Pinterest Ads
+66% Greater CTR via Meta Ads

Email & SMS Highlights

+320% Total Revenue Lift
53% Campaign Open Rates
+360% Campaign Flow Engagement

Our Strategy

National Positions implemented their full suite of local digital services including technical SEO, content creation and optimization, citation building, Google My Business profile creation, optimization and management. The team implemented local and reviews schema while at the same time working to optimize the internal linking structure. The campaign also included mobile usability improvement, link building and load speed optimization.

Our Results

In just a few months the rankings for both Cupertino iPhone repair in Cupertino and San Francisco shot up. Both locations results were now in the top three positions in the maps. The company also saw exposure on the first page for all of their major keywords. Organic traffic increased by 25.4% while bounce rate decreased by 18%. This resulted in significantly higher foot traffic to both stores. Increased business resulted in increased revenue and improved overall business performance.

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