Earlier, we discussed how important it is to maintain a social media presence online. A component of social media that we did not mention is a very basic yet fundamental one: games.
The social game has become more popular as social media grows. Facebook applications let people play games like poker against others in real time for free. The success of social gaming has led to companies to develop their own games for use on their profiles to help their SEO efforts.
While games on Facebook will not directly affect your SEO campaign, it can go a long way in driving traffic to your site. Users browsing your social media profiles can come across your games and their interest in your brand will grow. You can add in-game advertising to try to motivate the player to visit your website or purchase from you.
People will be likely to go to your website for more information if they are entertained by your game and have an interest in your products and services. The added traffic to your site will undoubtedly lead to more sales and leads for your business.