How to Optimize Your YouTube Videos So They Get Found

March 28, 2011


Online videos are a tremendous marketing resource for your business. Firstly, videos provide your business with much more dynamic content than text because your prospects and customers respond more quickly and more powerfully to visuals than to words on a page. Thus, videos create a stronger brand awareness for your business.

But that’s not all. Just as importantly, videos can provide your business with a huge boost in the rankings and search results on Google and YouTube, dramatically improving your chances of getting found by potential customers looking for your business.

Remember, 53% of Google searches are videos. 96% of all videos are on YouTube. In fact, if YouTube were a search engine it would be the number 2 search engine behind Google! What should this tell you? That to
introduce your business to more people you need to create videos and put them up on your own site as well as YouTube
In fact, don’t just think of this as video marketing. What you’re really doing is promoting your business in an informative and open way. Yes, it’s going to be by making videos on the web. But every form of communication is going to be a web video. You can either start marketing your business effectively right now, or miss out on great opportunities to grow your business.

And while you need to know how to creation videos that are entertaining and informative, you must know how to optimize your videos so they get found. Video marketing does you no good if you aren’t making sure people see the videos. That’s why Video Optimization (sometimes known as VSEO or Video Search Optimization) is a key to Internet Marketing. And it’s only getting more important. So learn Video Optimization now and get a head start on your competition.

Here is how you optimize your videos so they get found.

First, you need to know what are the factors for Video Optimization. The YouTube algorithm is based on three things for ranking your videos within its search results: what’s the text in the video’s titles and descriptions; what’s the number of views for each video, and how the video popularity is trending (more or less in the last 24 hours, last week); and what’s the ratings given by the viewers.

Now implement the following advice and your videos will shoot up the YouTube search rankings.

1. Title text: stick to your keywords, branding and description. And keep it short. You only get 99 characters for the title text, so put the keywords that you are used most often by people searching for your “kind” of videos. With whatever space is left, describe the video and brand topic. Even if your video can’t get the top spot because other related videos are really popular, if you optimize for title text your video will show up on the sidebar as a related video.

2. Use the description space to define your video topic and goal and your targeted audience. There’s space for 5,000 character and you should use the space to describe everything you can about your video. Define your industry, your video topic, your objective in the video and your targeted audience. This will optimize your video. The key is to get your video found not only by people searching exactly for your kind of video, but to get it found by people searching for related video topics.

3. Take advantage of tags. Tags are really helpful with search terms that you use in your title text and description, including names and branding. Make sure you tag as much as possible.

4. Share every video! Don’t limit the number of people who can see the videos and don’t put them behind any pay wall. Don’t force people to buy them. They should be free viewing for as many people as possible! You want to give away your marketing content for free and to as many people as you can. It’s by far the best Return on Investment, in the long run.

5. Keep the videos private until launch date. When the videos are launched, share them with everybody. But don’t post them for public consumption until they are ready to go. And if you’re saving them for a specific date to market a certain product or service launch or holiday, then set a launch date and time.

6. You want to enable comments. Video Optimization requires a certain word-of-mouth. If viewers are talking about your videos and engaging in discussion on the message boards and in the comment sections then you win! And don’t worry if the conversations get heated! The more passion and interest the people for you. Plus, viewers will be more generous with their ratings if you allow them to comment. And ratings impact Video Optimization.

7. Encourage viewers to share your videos. You want viewers to share your videos everywhere. You want the videos shared on YouTube, on their own sites and all social media platforms.

8. Encourage viewers to rate the video. You should do this at the end of the video. Ratings have a huge impact on Video Optimization. So plug the ratings! Don’t be shy. And rate your own videos! That’s allowed and is the easiest way to boost ratings. Also, get your employees and friends to rate your videos. It’s a start.

9. Rate other users, too! User ratings impacts the ratings of your own videos on YouTube. And YouTube ratings impact YouTube search results, which impact Google’s search results! So it’s all related in Video Optimization. Plus, your kindness will usually be rewarded. So be active in rating other videos and other users who have viewed and rated your videos.

10. Embed your videos in your website and on your blog and your social media platforms. Don’t stop at YouTube, although YouTube is the most important. If you’re making marketing videos for YouTube, you might as well put them on the site. The key is to get as many people to see the videos to become/stay loyal customers. Video Optimization is the means to an end.

11. Syndicate your video marketing. Do everything to boost your video views. Your videos will shoot up the search rankings for YouTube and Google. So keep syndication enabled.

12. Eight seconds of viewing counts as a view. You want to create quality videos that sell your business. So you want people to watch the entire video. But for the sake of Video Optimization, eight seconds of viewing qualifies as a video view on the YouTube search rankings. Keep that in mind.

13. All videos must be posted on the wall of your Facebook pages. Post it on the company wall and your personal profile, too!

14. Link to videos on Twitter and Facebook. Always.

15. Buy your videos through Google AdWords. This promotes views of your video. It gets the Video Optimization ball rolling.

16. Divide the longer videos into smaller parts and link to them in a playlist. Short videos (1 to 5 minutes) are easiest for VSEO. But if make long videos, creating a playlist is great for Video Optimization, too.

17. Video responses boost your rankings. Video responses are great for Video Optimization because they’re linked to the original videos.

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