Facebook to Small Businesses: Be Mobile-Friendly Now
Facebook has rolled out a series of test versions for changes to Brand Pages, as announced by COO Cheryl Sandberg on September 8. The changes appear to target small businesses (SMBs), judging by Sandberg’s presentation, in which she cited 45 million active SMB Pages currently found on Facebook worldwide. She stressed, among other things, the […]
Google’s Panda 4.2 update: 10 Things You Need to Know
Google announced today that their latest update, Panda 4.2., began a surprise rollout over the weekend. For the uninitiated, Panda is a Quality Algorithm that has been completely integrated into Google’s main ranking algorithm. This means that when a Panda update is made, sites with poor-quality content are often the first sites to be hit. […]
Google Renames Webmaster Tools to Search Console
Google recently announced that it has redubbed its Webmaster Tools suite to Search Console. Their reasoning behind the move is pretty straightforward: optimizing a site is no longer a specialized function of expert webmasters, and is now done by everyone from business specialists to novice site designers. Yet behind the clear and obvious reason, there […]
Bing’s Mobile Friendly Update
It’s been almost a month since Google’s Mobile Friendly rollout, prompting many businesses to update their sites to comply with Google’s mobile friendliness criteria. For those that haven’t yet climbed on board, there’s now even more motivation to do so: Bing has been rolling out a mobile-friendliness update of its own. In November, Bing revealed […]
Why Multiscreen Marketing Matters
If your mobile marketing strategy relies largely on creating a great mobile-friendly experience for your visitors, chances are, you’re missing a critical component: targeting multiscreen usage. After all, statistics show that as many as 90% of internet users use multiple screens throughout the day, often simultaneously. Reaching these users with a targeted message tailored to […]
Why the User Experience Matters – and How to Make It Better
Search engine algorithms rely on an enormous variety of signals that help them establish the most relevant results for a search, but if you look closely, many of these tie into one crucial factor: the user experience. At first glance, judging a site’s relevance based on the user experience may seem arbitrary. After all, if […]
Google’s Mobile Friendly Rollout: 4 Things You Need to Know About “Mobilegeddon”
It’s not often that Google gives us advance notice of a major algorithm update, so their announcement in February sent a pretty clear signal that its mobile-friendly update was one to prepare for. While the update only affects searches from mobile devices, statistics reveal that more and more people are using mobile devices to research […]
Google Cracks Down on Mobile Usability–Is There a New Mobile Algorithm Ahead?
Having a mobile friendly site is more important than ever, and this week Google’s making that clear. Over the last week, Google has begun a mass email campaign aimed to alert webmasters if their sites have mobile-usability issues. What Does Mobile-Usibility Mean for Your SEO? If your site isn’t mobile-friendly, Google wants you to know. Google starts off their […]
Bing’s Algorithm Officially Supports Emoji as Search Terms
If you’ve ever had the burning desire to express your search query in the form of an emoji, you’re in luck. Bing has announced their algorithm will now officially be supporting the use of emoji characters as search terms in all English search queries. As most iphone users should be familiar with, emoji are are […]