6 Must-Haves for Launching (or Upgrading) Your Podcast in 2021
The popularity of podcasts has exploded in the last decade. As of January 2020, there were 850,000 active podcasts—up from 500,000 in early 2018. Podcast consumption dipped a bit in the early days of the pandemic, but the number of podcast listeners has recently bounced back to pre-COVID levels. Today, more than half of […]
9 Ways to Virtually Celebrate the Holidays With Your Team!
If your company is anything like ours, you started planning this year’s holiday party about a week after last year’s ended, but alas—we all must take those plans, wrap them up, tie a pretty bow, and store them until next year. But does this mean the end of holiday celebrations for you and your hardworking […]
7 Brands That Successfully Adapted Their Advertising for COVID-19
When COVID first hit, many brands were left scrambling to rethink their whole ad messaging strategy. Expedia’s globe-trotting garden gnome was put on house arrest, and the Charmin bears went into early hibernation. Ads featuring vacationers frolicking on white sandy beaches suddenly became irrelevant (if not cruel) amid announcements of lockdowns and mask mandates. But […]
Digital Breakthroughs Podcast #4 – Nutritional Marketing with Gabriel Flores
In our ongoing quest to bring you the latest from industry-leading marketers, business leaders, and entrepreneurs – Digital Breakthroughs is back with CEO of Applied Nutriceuticals, Gabriel Flores. In addition to being a highly decorated martial artist, Gabriel has over 20 years’ experience developing, marketing, and launching hundreds of nutritional supplements. National Positions CEO Bernard […]
5 Ways to Take Your Meetings from Zzz to A+ In-Person and Online
We have all been in one and we have all wished it would end sooner. We’ve tried chewing gum, sneaking a snack, doodling, taking notes, daydreaming, but nothing seems to help…when you’re stuck in a work meeting that’s so boring, you’d (almost) rather be at the dentist. Too often, these gatherings, geared toward resolving issues […]
5 Ways Local Businesses Can Adapt Amidst COVID-19
Businesses around the world are feeling the impact of the coronavirus pandemic, perhaps none more than local businesses. Neighborhood businesses rely on their local communities and their ongoing patronage to keep operations running, especially establishments like restaurants, gyms, and those that offer personal services. With swelling uncertainty, many local businesses are scrambling to keep their […]
5 LinkedIn Hacks to Get Noticed in 2019
Forgive us for using an old cliché, but people do business with people, not with companies. You need to build brand awareness, sure. But people will always choose to do business with those they like, trust, and value. That last one is important. Your clients must find what you have to offer—your expertise, your willingness […]
5 Brands That Are Dominating in 2018
2018 has already been a standout year for brand marketing campaigns. Smart companies are leaving their competition in the dust by projecting their brand messaging in innovative ways. Across all industries, we’re seeing clever engagement, strategic influencer partnerships, and unexpected shifts in messaging. Let’s dive right in to the 5 best marketing campaigns of 2018. […]
Are You Ready for Augmented and Virtual Reality Marketing Technology?
Martech. That’s a nice, short way of saying “marketing technology.” Every time people use MailChimp to send out a newsletter, schedule a tweet using Hootsuite, or sift through Google Analytics data, they’re using martech. But what about emerging tech like augmented reality and virtual reality? For some, it’s a buzzword. For digital marketers, it’s their […]
How to Hone Your Brand Voice to Perfection
The moment we open our mouths, people make snap judgments about us – where we come from, what we like to do for fun, how educated we are, whether we’re confident and extroverted or shy and meek. Sometimes they’re right. Sometimes they’re wrong. Either way, they pick up subtle clues about who we are simply […]