Amazon SEO Is Real – This Is How It Works
Amazon Operational Excellence: Why Your Amazon Account Health Is So Important!
5 Ways to Drive Retail Sales This Holiday Season
9 Simple Tactics for Driving More Conversions and Sales
5 Landing Page Tests You Need To Be Running

When it comes to paid media marketing like Google PPC, Facebook Ads, or even YouTube Ads, all too often, clicks get the glory while the landing page gets overlooked—not necessarily by our prospects but by us! Of course your ad campaign matters when it comes to driving attention to what you have to offer, but […]
Social Media Marketing in a “Pay-to-Play” World

Social media platforms continue to be used by people of all ages around the world every day. Facebook and Instagram, for example, have billions of users, and they offer fantastic marketing opportunities. The question is, though, which approach is better: paid social media advertising or organic? Both can work equally well, and you can even […]
Building a Marketing Budget? Here Is What You Need to Know

Marketers are expected to think creatively and strategically, whether they’re planning content or their marketing budget. Being a successful marketer requires the ability to create and adhere to a strict budget. It is essential to achieve marketing growth while also taking cost-effective routes, so no money or efforts are wasted. With that said, businesses mustn’t […]
NP’s Top 7 on Forbes in 2021 (So Far)

For those who are not “in the know,” National Positions’ CEO Bernard May is a frequent contributor to Forbes.com, with over 200 articles, placements, and published contributions. Not only does Forbes give our CEO the opportunity to share his vast knowledge worldwide (gained from his 20+ years in the marketing industry), it also gives our […]
7 Simple Ways to Improve Your SEO Right Now

You have heard the drumbeat for years—the undeniable need for top-notch search engine optimization (SEO). While the beat continuously changes, one thing remains the same: SEO is still a necessity—and not just on your website. In 2021, this acronym is being applied to nearly all types of search-based activity, from video SEO (VSEO) to Amazon […]
Transforming Your SEO Content Strategy for 2021!

SEO is not what it used to be—especially when it comes to content. There is no disputing that SEO rankings—and digital attention in general—are fueled by the content you create and distribute. Your content strategy is the backbone of your blog posts, articles, product descriptions, service pages, and the list continues. But all content is […]