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Those who sell or are considering selling their items on Amazon have two choices: they can opt to fill customer orders themselves through Amazon FBM (Fulfilled by Merchant) or through FBA (Fulfilled by Amazon). While there are many reasons for merchants to consider both options, today’s focus will be on the benefits of the FBA program.     Established Shipping Knowledge and Relationships FBA is the superior choice when it comes to shipping. Due to the company’s contracts with multiple

Every generation searching, clicking, and purchasing online has its preferences​​—and not just when it comes to what they are buying. Why and how they decide to make those ecommerce purchases also varies. This means that when you target a specific demographic, understanding their mindset and actions is extraordinarily valuable for building your strategy. So, we wanted to kick open the doors and uncover the data for the primary four generations of ecommerce customers: Baby Boomers, Gen X, Millennials, and Gen

The world of ecommerce can be cutthroat.  With such a wide variety of products and services available from around the globe, it takes a lot of forethought and planning to ensure your product gets the exposure and interest it deserves. However, finding the right way to boost your sales and profits is certainly not easy when there are just as many ecommerce strategies as products available.  We’ve compiled the top five overlooked options to help you take your business and

There’s no doubt that Amazon’s influence in the ecommerce sphere is perpetually on the rise. With so many sellers vying for their products to be seen, desired, and bought, Amazon sellers need to leverage every aspect of their product listings to attract potential buyers.  One highly effective way of doing this is by using Amazon SEO. This involves optimizing product listings from "top to tail" to get your product ranking higher in Amazon search results than your competitors.    

  Amazon operational excellence relies on sellers sticking to strict policies and commitments. Falling behind on addressing negative feedback, resolving violations, or responding to customer requests can significantly damage your ability to reach customers and buyers.  Today, we cover everything you need to know about your Amazon Account Health and how you can optimize your ratings and selling ability.    What Is Amazon Account Health? If you’re not entirely new to selling on Amazon, you’ll know they have extensive performance

As you may (or may not) know, getting your products approved and ready to sell to the masses on Amazon is only half the battle. Next, you need to make sure your product listings are pristine, so they are adored by not only Amazon but also your eager customer base.      Appeasing both Amazon algorithms and the mindset of consumers go hand in hand—the better your product listings, the more rapidly Amazon will serve up those listings to shoppers,