Sayn Beauty
Who Is Sayn Beauty?
Sayn Beauty is a distinguished luxury beauty brand renowned for their high-performance, medical-grade products. The brand stands out in the market by integrating scientific research and collaborating with leading estheticians to create products that deliver exceptional results.
Sayn Beauty houses some of the largest skincare, haircare and bath product brands in the industry, including pH Laboratories, Augustinus Bader, V76 by Vaughn, and at least 40 other brands.
The Challenge
Sayn Beauty approached National Positions to manage a diverse product portfolio for 40 distinct brands, necessitating a nuanced approach for each product. The beauty industry is highly competitive, with numerous brands vying for attention. Standing out and reaching the target audience in such a crowded space required meticulous planning and execution within the Amazon marketplace to maximize sales and overall campaign effectiveness.
Beautiful Key Wins for Sayn
+600%
ROAS Increase
(A La Maison)
520%
Sales Growth
(Eir NYC)
388%
Exceeding ROAS
Goal (Top ASINs)
55%
Lower Total Ad Cost
of Sale (TACoS)
Next-Level Amazon Strategies
Customized Campaigns
National Positions designed bespoke PPC campaigns for each of Sayn Beauty’s brands, considering the individual characteristics and target audience of each product line.
Amazon Advertising Optimization
A comprehensive strategy was implemented for Sayn Beauty’s presence on Amazon, encompassing product listing optimization, sponsored product ads, and strategic bidding to ensure maximum visibility and conversions.
Data-Driven Decision Making
Continuous monitoring and analysis of campaign performance data were conducted to identify trends, optimize ad spend, and make informed adjustments to enhance overall campaign effectiveness.
The Results
Increased Visibility
Through strategic PPC campaigns, Sayn Beauty experienced an average 400% increase in visibility across the various online platforms. The customized approach helped each brand stand out in a competitive market.
Sales Growth on Amazon
The Amazon advertising program contributed significantly to increased sales, with optimized brand pages, product listings, A+ pages, and targeted ads driving conversions and improving overall ROI.
Improved Cost Efficiency
Data-driven decision-making allowed for precise adjustments to advertising spend, leading to improved cost efficiency and a higher return on investment for Sayn Beauty.
Enhanced Brand Presence
The combined efforts on PPC and Amazon advertising not only boosted sales but also strengthened Sayn Beauty’s overall brand presence, establishing it as a key player in the luxury beauty market by optimizing products for multiple Sayn Beauty-associated brands on Amazon.
Improved Revenue and Profitability
Including 30% increase in revenues (YOY), 16% higher average order values (YOY), +300% improved return on ad spend (ROAS), and exceeded ROAS goals by 337% and 388% (annually) on top ASINs.
Complete Amazon Management
Our team of experts covered every aspect of Amazon’s success for Sayn Beauty, including organic search, A+ pages, brand store pages, reporting, sponsored ad placement, backend optimization, competitive research, project management, product page optimization, image optimization, and beyond.
Brand Wins for Sayn Beauty
Success Is a Beautiful Thing
National Positions successfully collaborated with Sayn Beauty to develop and execute a comprehensive PPC and Amazon advertising strategy for their extensive product portfolio.
The results speak to the effectiveness of a tailored approach, emphasizing the importance of customization, data-driven decision-making, and continuous optimization in the competitive landscape of the beauty industry.
The partnership contributed not only to increased sales but also to the long-term growth and prominence of Sayn Beauty in the market.