Client Profile
Saunders and Walker practices in both California and Florida. The firm primarily focuses on multi-district litigation consumer justice cases against large organizations, such as Barnett Crossbows, Johnson and Johnson, IVC Filters, Nexium/Prilosec/Prevacid, and faulty hip implants of every variety.
The Challenge
With their previous agency, Saunders and Walker was paying exorbitant webmaster fees. Their SEO and PPC efforts were unfocused and large amounts of money were wasted generating traffic and leads from states where the firm did not operate. Saunders and Walker wanted an agency that was responsible, that could bring the firm good leads, and that could truly integrate digital marketing strategies. Being that Saunders and Walker would travel the country and bundle individual lawsuits for clients, they needed to rank for keywords that were not typical to their practicing legal niche.
RESULTS
+57%
Google AdWords Traffic
+109%
Organic Search Traffic
130%
Increase in New Users
45%
Bounce Rate Reduction
Our Strategy
We began by optimizing the massive amount of content that Saunders and Walker currently had on their site as well as their YouTube content. This required comprehensive keyword research and competitive analysis. Our experts also adjusted the framework for the firm’s site and built out pages for local cases to improve visitor traction. Advanced website and call tracking were also implemented to analyze and optimize the firm’s ongoing digital marketing strategies.
What Saunders Has to Say
The team at National Positions have done excellent work for us throughout 2017. I have been marketing my law firm over the internet since 1999 and I have been through a number of different marketing consultants and web designers. National Positions has delivered results for me. Successful marketing is a partnership and it takes some time, money, and work, but my partnership with National Positions paid off for me with increased profits in 2017. Thanks!
-Joe Saunders, Saunders & Walker P.A.
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