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Case Study

Saunders & Walker P.A.

Client Profile

Saunders and Walker practices in both California and Florida. The firm primarily focuses on multi-district litigation consumer justice cases against large organizations, such as Barnett Crossbows, Johnson and Johnson, IVC Filters, Nexium/Prilosec/Prevacid, and faulty hip implants of every variety.

The Challenge

With their previous agency, Saunders and Walker was paying exorbitant webmaster fees. Their SEO and PPC efforts were unfocused and large amounts of money were wasted generating traffic and leads from states where the firm did not operate. Saunders and Walker wanted an agency that was responsible, that could bring the firm good leads, and that could truly integrate digital marketing strategies. Being that Saunders and Walker would travel the country and bundle individual lawsuits for clients, they needed to rank for keywords that were not typical to their practicing legal niche.

RESULTS

Google AdWords Traffic
+ 0 %
Organic Search Traffic
+ 0 %
Increase in New Users
0 %
Bounce Rate Reduction
0 %

Driving Success in 2025

Lifecycle Marketing

  • +19% Organic Sessions
  • +84% Keyword Ranking Gains
  • +124% Organic Shopping Sessions

CRO Gains

  • A/B Tests on Design Forms & Product Cards
  • Mobile UX  Upgrades & Interactive Blocks
  • Increased  Leads and Sales Conversions

Lifecycle Marketing

  • +22.5% Lead Growth via Google Ads
  • 24x ROAS via Pinterest Ads
  • +66% Greater CTR via Meta Ads

Email & SMS Highlights

  • +320% Total Revenue Lift
  • 53% Campaign Open Rates
  • +360% Campaign Flow Engagement

What Saunders Has to Say

The team at National Positions have done excellent work for us throughout 2017. I have been marketing my law firm over the internet since 1999 and I have been through a number of different marketing consultants and web designers. National Positions has delivered results for me. Successful marketing is a partnership and it takes some time, money, and work, but my partnership with National Positions paid off for me with increased profits in 2017. Thanks!

-Joe Saunders, Saunders & Walker P.A.

Saunders & Walker law firm website displaying an attorney in professional attire with contact form and credentials badges for consumer justice representation.

Our Strategy

We began by optimizing the massive amount of content that Saunders and Walker currently had on their site as well as their YouTube content. This required comprehensive keyword research and competitive analysis. Our experts also adjusted the framework for the firm’s site and built out pages for local cases to improve visitor traction. Advanced website and call tracking were also implemented to analyze and optimize the firm’s ongoing digital marketing strategies.

Our Results

The giveaway campaign generated so much interest that WellMed ran out of the product within a matter of days. The team did not expect it to “explode the way that it did.” From one distributed link, the custom landing page went viral was picked up and shared on over 25 other sites.

At the end of the campaign, the team created a specific landing page thanking visitors, capturing lead information, and directing them to follow Wellmed on Facebook for more information.

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