Case Study
Roman Products
Say Hello to Roman Products!
Roman Products is an Amazon brand built to scale. With strong products and real market potential, the brand was ready to grow—but needed a more aggressive, structured advertising approach to unlock the volume sitting in front of them.
The Challenge
The brand was struggling to generate meaningful growth. Traffic and sales volume were limited, and advertising wasn’t being used aggressively or strategically enough to scale. They had room to grow, but lacked the structure and efficiency needed to push volume without losing control of performance.
Results That Speak for Themselves!
The Approach
Roman Products needed a strategic push to unlock the scale already available to them. National Positions built an aggressive, structured advertising approach designed to drive volume efficiently—without letting CPC or TACOS spiral out of control.
Advertising Coverage Expansion
Significantly expanded advertising coverage to capture more demand across the full product catalog—reaching high-intent shoppers who were ready to buy.
Campaign Structure Rebuild
Rebuilt campaign structure from the ground up to support scaling across high-volume keywords—creating a clean, scalable architecture that could grow without breaking efficiency.
Targeting Efficiency
Improved targeting efficiency to keep CPCs down while increasing reach—CPC dropped 56.5% even as ad spend grew 252.5%, a testament to smarter bid management.
Product Visibility & Traffic
Optimized product visibility to drive more traffic and conversions at scale—traffic (views) increased 38.4% and total units sold grew 42.6%.
TACOS Discipline
Maintained TACOS at ~6.7% while dramatically scaling volume—proving that aggressive growth and cost efficiency aren’t mutually exclusive when the strategy is right.
Revenue Scaling
The result: scaled to $1.2M in revenue (+45%) with strong volume growth across the board—more traffic, more units, more revenue, without losing control.
The Results
Revenue & Volume
+45% Revenue Growth to $1.2M
+42.6% Total Units Increased
+38.4% Traffic (Views)
Scaled the business significantly across the board
Ad Sales Performance
+241.8% Ad Sales Growth
+252.5% Ad Spend (strategic increase)
Massive ad sales lift as campaigns were properly scaled and funded
Efficiency at Scale
-56.5% CPC Reduction
~6.7% TACOS Maintained
Scaled spend dramatically while keeping costs and efficiency firmly in control
Net Result
We unlocked growth and scaled the business significantly—driving more traffic, more units, and more revenue without letting efficiency break as spend increased.
Just Getting Started…
The scale Roman Products has achieved is just the beginning. With a proven structure in place, CPC under control, and TACOS held steady—the foundation for continued, profitable growth is stronger than ever.
We look forward to continuing to help Roman Products unlock new levels of revenue.
But we are just getting started.
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