Case Study

Ola Fresh Dental

Who Is Ola Fresh Dental?

Ola Fresh Dental, a rising player in the dental care market, offers a range of innovative products designed for optimal oral hygiene. As both a direct-to-consumer (DTC) and Amazon-first brand, Ola Fresh’s 2024–2025 focus was to scale online sales, enhance brand visibility, and fine-tune its customer journey—especially across Amazon, where competition remains fierce.

The Challenge

Ola Fresh entered 2024 with a need to close the visibility gap against competitors boasting stronger keyword volumes and more established market presence. Seasonal spikes in dental product demand highlighted the importance of perfectly timed campaigns, while ongoing CRO enhancements were critical to boosting on-site engagement and conversions. Additionally, pivoting the site toward potential B2B opportunities (e.g., dental clinics and retailers) emerged as a key growth vector.

Amazon & SEO Success!

Growth in Amazon Ad Sales

0 %

Increase in Amazon Revenues

0 %

Growth in Organic Brand Reach

0 %

Growth in Organic Website Traffic

0 %

The Approach

National Positions crafted a unique strategy tailored to the specific needs of Ola Fresh Dental’s target customer, starting with an in-depth analysis of customer behaviors and purchase triggers on the Ola Fresh Dental’s website and Amazon reach. This comprehensive approach involved several key components:

SEO Optimization

Expanded health-focused content, refined meta descriptions, and bolstered backlinks to improve organic rankings and CTR.

Paid Amazon Ads

Scaled Amazon Ads with Sponsored Product, Sponsored Brand, and Sponsored Display campaigns, increasing monthly ad budget to $5,000.

Conversion Rate Optimization (CRO)

Redesigned product pages, added B2B appeal sections, and introduced A/B tests (e.g., homepage product purchasing options) to boost conversions.

Email & SMS Marketing

A core focus in 2025 for future brand-building, retention, and driving next-level customer LTV – keep them coming back for more!

Analytics & Reporting

Continuous audits to improve CTR and monitor Amazon and website KPIs, with a focus on refining UX and navigation.

Driving Success

Lifecycle Marketing

+19% Organic Sessions
+84% Keyword Ranking Gains
+124% Organic Shopping Sessions

CRO Gains

A/B Tests on Design Forms & Product Cards
Mobile UX Upgrades & Interactive Blocks
Increased Leads and Sales Conversions

Lifecycle Marketing

+22.5% Lead Growth via Google Ads
24x ROAS via Pinterest Ads
+66% Greater CTR via Meta Ads

Email & SMS Highlights

+320% Total Revenue Lift
53% Campaign Open Rates
+360% Campaign Flow Engagement

A Fresh Approach to Profitable Marketing

Ola Fresh Dental’s transformation in 2024 showcased the power of a well-synced Amazon and SEO strategy, blending aggressive paid media with steady organic growth.

By doubling down on content improvements, optimizing Amazon campaigns, and enhancing the on-site experience, the brand cemented its status as a serious player in dental care e-commerce. As 2025 kicks off, Ola Fresh is set to further scale its Amazon footprint, refine its B2B appeal, and unlock even greater sales momentum.

Our Strategy

National Positions implemented their full suite of local digital services including technical SEO, content creation and optimization, citation building, Google My Business profile creation, optimization and management. The team implemented local and reviews schema while at the same time working to optimize the internal linking structure. The campaign also included mobile usability improvement, link building and load speed optimization.

Our Results

In just a few months the rankings for both Cupertino iPhone repair in Cupertino and San Francisco shot up. Both locations results were now in the top three positions in the maps. The company also saw exposure on the first page for all of their major keywords. Organic traffic increased by 25.4% while bounce rate decreased by 18%. This resulted in significantly higher foot traffic to both stores. Increased business resulted in increased revenue and improved overall business performance.

Your Custom Strategy Is Waiting

Let’s build a strategy customized for your brand, your market, and your goals.