Case Study

Northbound Treatment Services

Rehabilitation

Northbound is a nationally recognized and award winning company offering rehabilitation facilities and addiction treatment. As one of the leading drug and alcohol treatment centers in Southern California; Northbound has helped thousands of clients realize long-term recovery by providing the safe space, the tools, and the treatment necessary for real transformation.

The Challenge

Northbound needed an online presence to market their treatment programs and rehabilitation facilities. With poor rankings and no online to get the exposure they needed to ensure each of their facilities around the country were operating at full occupancy.

Northbound came to us to get them the rankings and online presence needed to keep their facility at full occupancy and reduce the cost of acquiring new clients. At the time, they weren’t ranking for any of their top key terms, needed site-wide optimization, and were struggling to drive qualified traffic to attract prospective clients searching online.

RESULTS

Increased average online star ratings to 3.5 across 12 review sites.

Quadrupled number of organic keywords driving traffic to site.

Driving Growth for Wine Racks America!

In 2024, WRA balanced the art of brand building with the science of performance marketing — delivering growth across both online and offline revenue streams.

Enhanced CRO, deeper content strategies, and high-performing paid media campaigns laid the foundation for its 2025 ambitions: scaling commercial offerings, raising AOV through bundling, and expanding its brand presence via omnichannel storytelling.

With a clear roadmap and optimized funnel, Wine Racks America is well positioned to uncork its next level of success.

Our Strategy

National Positions created a comprehensive digital marketing and SEO strategy designed to turn their rankings around and drive qualified traffic to their site.

Our team conducted an in-depth analysis of their market, implemented site-wide technical SEO, reviews management, onsite content creation and blogging, in addition to powerful online promotion—including social media, content marketing, guest blogging and more.

Our Results

Before the start of their campaign, Northbound had no ranking for any top keywords.Once we initiated their campaign, they began ranking on the first page for their top key terms including “alcohol recovery programs”, ”drug rehab facilities,” “addiction treatment centers” and profitable search terms. They also increased their average online star ratings to 3.5 across 12 review sites. As a result, they more than quadrupled the amount of organic keywords driving traffic to their site.

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