Case Study
Guardian Angel
Say Hello to Guardian Angel!
Guardian Angel is a brand that had already found success in B2B—but was ready to break into the retail side of Amazon. With strong products and a clear opportunity, the brand needed a partner who could position them for retail success and unlock new consumer audiences at scale.
The Challenge
The brand was established in B2B, but struggling to break into the retail side of Amazon. Visibility was limited, and they weren’t effectively reaching new consumer audiences. Their products weren’t positioned competitively for how shoppers browse on Amazon, making it difficult to gain traction or capture meaningful market share in key segments.
Results That Speak for Themselves!
The Approach
Guardian Angel needed to be repositioned for retail success—new audience, new positioning, new visibility. National Positions built a strategy focused on unlocking new consumer demand through bundles, retail-focused advertising, and optimized listings designed for how shoppers actually browse.
Bundle Strategy
Built and launched bundle strategies to improve positioning and compete in high-visibility segments—creating offers that resonated with retail shoppers and drove stronger conversion.
New-to-Brand Advertising
Expanded advertising to reach new-to-brand consumer audiences—driving discovery and bringing in shoppers who had never encountered the brand before.
Retail Listing Optimization
Optimized listings to better align with retail shopper behavior and search intent—making the brand competitive in how consumers actually browse and buy on Amazon.
Discovery & Conversion Campaigns
Scaled campaigns to support both discovery and conversion across new customer segments—driving traffic +64% and units +88.9% as the retail presence grew.
Organic Growth Engine
As visibility improved, organic sales grew 40.2%—demonstrating that the retail positioning was working and building a sustainable organic presence alongside paid growth.
Revenue Scaling
Revenue grew from $1.4M to $2.8M (+99.1%) as the brand successfully broke into retail and scaled—capturing new market share while maintaining TACOS at ~10.5%.
The Results
Revenue & Market Expansion
$1.4M → $2.8M Revenue (+99.1%)
+88.9% Units & +64% Traffic
Successfully expanded into retail and scaled the business significantly
Ad Sales Performance
+197.5% Ad Sales Growth
Driving new customer acquisition at scale—reaching audiences who had never seen the brand before
Organic Growth
+40.2% Organic Sales Growth
~10.5% TACOS Maintained
Built organic visibility as retail presence strengthened
Net Result
We helped the brand break into the retail Amazon space, unlock new audiences, and capture market share through improved positioning and strategic bundling.
Just Getting Started…
Guardian Angel’s transition from B2B to retail Amazon is now well underway. With revenue doubled, organic sales growing, and new consumer audiences unlocked—the brand’s retail presence is only going to get stronger.
We look forward to continuing to help Guardian Angel expand their reach and capture more of the market they’ve worked so hard to enter.
But we are just getting started.
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