Brake Free
Who Is Brake Free?
Brake Free emerged in the motorcycle industry with a clear mission: enhancing safety for riders everywhere. Their pioneering product—a detachable rear-helmet light—aims to increase rider visibility, particularly during night rides. Driven by a team of dedicated motorcycle enthusiasts, Brake Free combines a passion for riding with the commitment to offer both aesthetic and functional products to the community.
The Challenge
Following their appearance on Shark Tank and successful deals with Mark Cuban and Robert Herjavec, Brake Free faced a new challenge: capitalizing on their heightened exposure and converting increased digital traffic into tangible sales. To address this, Brake Free partnered with National Positions to harness the untapped conversion potential of their online store through a focused conversion rate optimization (CRO) strategy.
Key Success With CRO
24%
Conversion Rate
Improvement
83%
Higher PPC
Conversion Value
27%
Lower Cost
Per Conversion
42%
Higher Conversion
Value to Cost Ratio
The Approach
National Positions crafted a unique strategy tailored to the specific needs of motorcycle enthusiasts, starting with an in-depth analysis of customer behaviors and purchase triggers on the Brake Free website. This comprehensive approach involved several key components:
Conversion Data Analysis
Utilizing GA4, the team established baseline conversion metrics and integrated additional trackable tags to gauge the impact of ongoing CRO efforts.
Heatmapping and Session Tracking
Tools were employed to visualize where potential customers dropped off in the purchase process, providing critical insights for improvement.
Conversion Flow Optimization
Analysis of visitor flow through the website helped identify hotspots for engagement and areas where interest waned.
Refinement of Conversion Triggers
Every call-to-action, link, and button was scrutinized for effectiveness, driving add-to-carts and streamlining (reducing) any unnecessary clicks.
Enhancing Conversion Psychology
Recognizing that trust is paramount when selling safety-based products, the messaging across the site was overhauled to strengthen the connection with potential buyers.
Ongoing Conversion Testing
The team committed to continuous testing, refinement, and retesting, ensuring that the strategies employed were effective and adaptable to changing visitor dynamics.
A “Conversion-First” Strategy
Driving Growth for Brake Free!
The compounding effects of Brake Free’s conversion rate optimization (CRO) strategy continue to drive not just higher sales and revenues but significantly increased profits! National Positions is committed to refining Brake Free’s conversion tactics through continuous testing, hypothesis development, and the regular rollout of updates that deliver measurable impacts.
Our partnership with Brake Free has been instrumental in this journey—their trust in our methods is a cornerstone of the ongoing campaign’s success. We are excited about the potential and looking forward to seeing Brake Free soar in 2024!