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  It’s easy to assume that growing revenue means growing profit. But for many ecommerce brands in 2025, that couldn’t be further from the truth. Ad spend is up. Customer acquisition is harder. And while top-line sales may look steady, the real story is hiding beneath the surface, shrinking margins, rising costs, and customers who never come back. At National Positions, we call these the “hidden growth leaks”, the overlooked gaps that silently drain profitability from even the fastest-growing brands. Here’s

  E-commerce has never been more competitive. As brands enter Q4 2025, many are realizing that what worked last year no longer moves the needle. Costs are rising, customer acquisition is harder than ever, and the pressure to show profitability keeps growing. The result? Sales are flat or declining year-over-year. Advertising costs are climbing faster than returns. Data is fragmented, leaving teams unsure where to invest next. If any of this sounds familiar, you’re not alone — but you can

This week, OpenAI dropped a game-changing announcement: Shopify and Etsy are integrating directly with ChatGPT, enabling instant checkout inside the chat. For the first time, ChatGPT isn’t just a search or recommendation engine, it’s a point of sale. Consumers can now discover products and purchase them without ever leaving the conversation. For e-commerce brands heading into Black Friday–Cyber Monday (BFCM) 2025, this could be the most disruptive change we’ve seen in years. Why This Matters Now Holiday shopping has always

Holiday 2025 is shaping up to be one of the most competitive seasons yet. Budgets are higher, ad costs are climbing, and the margin for error is razor thin. That’s why measurement isn’t just an afterthought this year, it’s the single biggest factor in deciding which brands scale profitably and which ones get left behind.   The Problem: More Data, Less Clarity Marketers today are drowning in dashboards, attribution reports, and disconnected metrics. The challenge isn’t a lack of data—it’s

Amazon has trained shoppers to start early, and that shift is reshaping the entire holiday calendar. Nearly half of U.S. consumers now begin holiday shopping in October, and events like Prime Big Deal Days have established an “early-bird” window long before Black Friday. In 2024, Amazon’s Q4 sales hit $115.6B (+10% YoY), with a significant share driven by October promotions. That early surge created momentum leading into Cyber Week, and 2025 will be no different. Here’s what brands should focus

The economy is sending mixed signals heading into BFCM 2025. U.S. consumers remain financially stable, but confidence has slipped and inflation expectations are ticking up. The result? Shoppers are unwilling, not unable, to spend. Compared to past years, efficiency gains are slowing, costs are rising, and acquisition is getting harder. At the same time, average order values are climbing, showing that when customers do buy, they’re willing to spend more per purchase. Here’s what that means for your holiday strategy: