Case Study
Global Trash Solutions
Who Is Global Trash Solutions?
Global Trash Solutions (GTS) is a leader in waste management consulting and equipment sales, specializing in helping businesses lower their waste and recycling costs. Positioned strongly within the commercial waste solutions sector, GTS embarked on an ambitious digital marketing push in 2024 to amplify brand visibility, capture leads, and streamline customer engagement. Their overarching objective was to maximize digital ROI through a refined mix of SEO, PPC advertising, and marketing automation.
The Challenge
Entering 2024, GTS faced rising Google Ads costs, stagnant brand awareness growth compared to competitors, and underperforming conversion rates on key web pages. The increasing complexity of omnichannel marketing and stricter email deliverability standards also posed significant hurdles. Additionally, local visibility was a priority, requiring improvements in Google My Business performance to capture nearby leads more effectively.
Key Campaign Wins!
The Approach
Our team took an omnichannel approach, introducing SEO and marketing automation while expanding non-branded paid search services, including Facebook, Instagram, Google, and Bing. The strategy was designed to drive new visitors from audiences not yet familiar with the brand.
Paid Search
GTS cut ad spend by 45% while growing impressions and clicks. A/B testing and smarter targeting kept CPC low and conversion costs sustainable.
SEO & Content Marketing
GTS achieved #1 rankings for high-intent keywords and boosted local visibility via GMB improvements. This drove a 5% rise in new users and an 89% jump in organic conversions.
Social Media Ads
While social media may seem unconventional for a brand like GTS, the opportunity was undeniable. National Positions leveraged GTS’s video content for B2B ad campaigns on social media to capture the influx of attention on these platforms.
Marketing Automation
Targeted campaigns delivered a 32% open rate and 6.7% click rate. Segmentation and pop-ups generated hundreds of additional leads and booked meetings.
YouTube & VSEO
Yes, even a brand like GTS can benefit from quality video content. In addition to applying video optimization (VSEO) to GTS’s content, our team also launched video ad campaigns across YouTube and social media platforms.
Analytics & Reporting
Continuous optimization was driven by GA4 and advanced analytics. Regular insights improved PPC, email engagement, and website performance.
Driving Success
Lifecycle Marketing
- +19% Organic Sessions
- +84% Keyword Ranking Gains
- +124% Organic Shopping Sessions
CRO Gains
- A/B Tests on Design Forms & Product Cards
- Mobile UX Upgrades & Interactive Blocks
- Increased Leads and Sales Conversions
Lifecycle Marketing
- +22.5% Lead Growth via Google Ads
- 24x ROAS via Pinterest Ads
- +66% Greater CTR via Meta Ads
Email & SMS Highlights
- +320% Total Revenue Lift
- 53% Campaign Open Rates
- +360% Campaign Flow Engagement
Looking to the Future!
Through a concerted digital marketing effort, Global Trash Solutions achieved remarkable improvements in visibility, engagement, and lead generation in 2024.
Their smart budget management, refined SEO, and high-performing marketing automation established a strong foundation for sustained growth.
Looking ahead to 2025, GTS is poised to capitalize on AI-driven marketing trends, deeper personalization, and omnichannel expansion, promising even greater impact in the waste management sector.
Our Strategy
National Positions implemented their full suite of local digital services including technical SEO, content creation and optimization, citation building, Google My Business profile creation, optimization and management. The team implemented local and reviews schema while at the same time working to optimize the internal linking structure. The campaign also included mobile usability improvement, link building and load speed optimization.
Our Results
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