Case Study

Ultimate Class Airfares

Travel Agency

Ultimate Class Airfares is a business and first class luxury travel agency which offers pricing discounts of up to 75%. Their highly experienced team has years of success arranging travel to all parts of the globe – most specifically in the Asian market.

The Challenge

Ultimate Class Airfares’ needed more exposure and brand awareness, in order to grow beyond their loyal customers. This would require a greater focus on increasing their reach and bringing in new, qualified clients, by highlighting their expertise in round-trip travel in Asia.

RESULTS

increase in leads

+ 0 %

Increase in Overall Traffic

+ 0 %

Social Media Shares

0 %

The Approach

A multi-channel, data-driven strategy aligning WRA’s brand storytelling with performance marketing — driving online sales and high-value leads despite rising ad costs and extended sales cycles.

SEO Optimization

Expanded content around ‘cellar’ and D2C keywords, maintained top rankings, and improved technical performance to achieve over a 20x ROAS.

Paid Advertising

Aggressively scaled Google and Pinterest, optimized Salesforce-integrated campaigns, and used flex budgets for peak season agility.

Conversion Rate Optimization

A/B tested forms, improved mobile UX, and added interactive elements like swatches and product imagery to increase leads and sales.

Lifecycle Marketing

Revamped flows and campaigns with Klaviyo and Alia, focusing on upsell/cross-sell opportunities and a stronger welcome series.

Analytics & Reporting

Overhauled messaging to strengthen buyer trust and confidence, with deep analytics powering smarter strategic decisions.

AdBeacon Upgrade

Used AdBeacon’s first-party ad tracking data to further optimize paid media and eliminate ad waste across channels.

Driving Success in 2025

Lifecycle Marketing

+19% Organic Sessions
+84% Keyword Ranking Gains
+124% Organic Shopping Sessions

CRO Gains

A/B Tests on Design Forms & Product Cards
Mobile UX Upgrades & Interactive Blocks
Increased Leads and Sales Conversions

Lifecycle Marketing

+22.5% Lead Growth via Google Ads
24x ROAS via Pinterest Ads
+66% Greater CTR via Meta Ads

Email & SMS Highlights

+320% Total Revenue Lift
53% Campaign Open Rates
+360% Campaign Flow Engagement

Driving Growth for Wine Racks America!

In 2024, WRA balanced the art of brand building with the science of performance marketing — delivering growth across both online and offline revenue streams.

Enhanced CRO, deeper content strategies, and high-performing paid media campaigns laid the foundation for its 2025 ambitions: scaling commercial offerings, raising AOV through bundling, and expanding its brand presence via omnichannel storytelling.

With a clear roadmap and optimized funnel, Wine Racks America is well positioned to uncork its next level of success.

Our Strategy

We turned to their proprietary Influencer platform and reached out to a select handful of top travel leaders online. National Positions determined that the best influencer travel blogger, “Man on the Lam,” would be the most efficient way to spread the word about Ultimate Class Airfares.

Our Results

“Man on the Lam” wrote a blog featuring Ultimate Class Airfares entitled, What to Pack in Your Carry-On for a Long-Haul Flight, which linked back to their site. This blog post was shared socially over 500 times, directly from “Man on the Lam’s” post. For further exposure, the blog was promoted via “Man on the Lam’s” Facebook and Twitter accounts. The first week the post went live, Ultimate Class Airfares saw a 300% increase in leads and 171% increase in traffic over the prior period.

Ultimate Class Airfares CEO, Heidi Clawson said it best, “I’ve been astonished with National Positions’ willingness to go above and beyond, and the results I’ve seen mirror that intensity.”

Ultimate Class Airfares continues to dominate the custom luxury travel industry, due in part to our strategic new Influencer Marketing program.

Your Custom Strategy Is Waiting

Let’s build a strategy customized for your brand, your market, and your goals.