Case Study

Nexbelt

Say Hello to Nexbelt!

Nexbelt is a pioneering brand in the belt industry, offering innovative ratchet-style belts designed for golfers, everyday carry (EDC), and fashion-forward individuals. With a focus on quality craftsmanship and unique features—such as hidden ball markers for golfers—Nexbelt has become a go-to choice for those seeking a practical yet stylish accessory for any occasion.

The Challenge

Nexbelt needed to expand its influence with a unified omnichannel marketing campaign spanning organic search, paid media, and social media channels. An extra challenge driving Nexbelt’s goals was the upcoming holiday season, including Black Friday and Cyber Monday. This critical proving ground called for National Positions’ unified approach to showcase Nexbelt’s potential. The results? They speak for themselves!

A Strategy That Fits!

Revenue Growth

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Return on Ad Spend (Google)

0 %

Return on Ad Spend (Social Media)

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Higher Order Volume (BFCM)

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The Approach

Nexbelt needed to expand its influence with a unified omnichannel marketing campaign spanning organic search, paid media, and social media channels. National Positions went to work connecting every valuable data point to ensure Nexbelt was ready to dominate the holiday season.

Search Engine Optimization (SEO)

Optimized holiday season content and search strategies led to a 20% growth in new customer transactions, with a 33% increase in order volume during Black Friday and a 15% revenue boost month-over-month (MoM).

Paid Media (Google and Bing)

Holiday-focused campaigns on Google Shopping achieved 24%more sales conversions MoM, with an impressive 20X return on ad spend (ROAS) and 13% lower cost per conversion.

Social Media (Meta)

Strategic Facebook ad placement for the holiday season resulted in 114% more ad click traffic, 440% higher sales conversions MoM, and a 29% improvement in ROAS.

Omnichannel Impact

A cohesive marketing approach across SEO, Google Ads, and Meta Ads drove a 125% revenue increase MoM, a 96% lift in conversion rates, and a 38% reduction in acquisition costs.

First-Party Data

By leveraging our advanced first-party data technology stack, our experts streamlined campaign optimization, attribution, and scaling. This real-time adaptability provided Nexbelt with the competitive edge they needed to excel during the holiday season.

BFCM Success

Everything Black Friday, Cyber Monday, ant the holiday season can be make or break for eCommerce brand. Luckily with solid planning and clear communication – this was not an issue for Nexbelt!

Driving Success

Lifecycle Marketing

+19% Organic Sessions
+84% Keyword Ranking Gains
+124% Organic Shopping Sessions

CRO Gains

A/B Tests on Design Forms & Product Cards
Mobile UX Upgrades & Interactive Blocks
Increased Leads and Sales Conversions

Lifecycle Marketing

+22.5% Lead Growth via Google Ads
24x ROAS via Pinterest Ads
+66% Greater CTR via Meta Ads

Email & SMS Highlights

+320% Total Revenue Lift
53% Campaign Open Rates
+360% Campaign Flow Engagement

Just Getting Started…

The rapid success Nexbelt achieved (in just their first 90 days) has positioned them for continued growth in 2025 and beyond.

With Black Friday and Cyber Monday serving as a proving ground for National Positions’ strategic approach, the results demonstrate that marketing agility is one of the most valuable investments a brand can make. We look forward to continuing to help Nexbelt scale new heights in the years to come!

But we are just getting started.

Our Strategy

National Positions implemented their full suite of local digital services including technical SEO, content creation and optimization, citation building, Google My Business profile creation, optimization and management. The team implemented local and reviews schema while at the same time working to optimize the internal linking structure. The campaign also included mobile usability improvement, link building and load speed optimization.

Our Results

In just a few months the rankings for both Cupertino iPhone repair in Cupertino and San Francisco shot up. Both locations results were now in the top three positions in the maps. The company also saw exposure on the first page for all of their major keywords. Organic traffic increased by 25.4% while bounce rate decreased by 18%. This resulted in significantly higher foot traffic to both stores. Increased business resulted in increased revenue and improved overall business performance.

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