Case Study
Shleppers
Shleppers
Moving & Storage
Despite Shleppers’ position as a leading New York relocation and moving company and their great customer loyalty, sales were lagging due to a lack of exposure online. The local search market is incredibly competitive in New York City, and Shleppers was not getting found by customers in their area. In order to become the moving company in New York, not just a moving company in New York, Shleppers needed to build their brand, increase their organic rankings and drive more online traffic.
The Challenge
Rankings for keyword terms were falling below expectations, limiting response to important new product offerings and generally holding down traffic. The National Positions SEO team spotted some key issues that were out of step with Google’s latest search requirements, and likely causing confusion for search engines.
RESULTS
Increase in traffic
+
0
Increase in sales
+
0
Local impressions in 1st year
+
0
Page rankings for top keywords
1
St
The Approach
A multi-channel, data-driven strategy aligning WRA’s brand storytelling with performance marketing — driving online sales and high-value leads despite rising ad costs and extended sales cycles.
SEO Optimization
Expanded content around ‘cellar’ and D2C keywords, maintained top rankings, and improved technical performance to achieve over a 20x ROAS.
Paid Advertising
Aggressively scaled Google and Pinterest, optimized Salesforce-integrated campaigns, and used flex budgets for peak season agility.
Conversion Rate Optimization
A/B tested forms, improved mobile UX, and added interactive elements like swatches and product imagery to increase leads and sales.
Lifecycle Marketing
Revamped flows and campaigns with Klaviyo and Alia, focusing on upsell/cross-sell opportunities and a stronger welcome series.
Analytics & Reporting
Overhauled messaging to strengthen buyer trust and confidence, with deep analytics powering smarter strategic decisions.
AdBeacon Upgrade
Used AdBeacon’s first-party ad tracking data to further optimize paid media and eliminate ad waste across channels.
Driving Success
Lifecycle Marketing
- +19% Organic Sessions
- +84% Keyword Ranking Gains
- +124% Organic Shopping Sessions
CRO Gains
- A/B Tests on Design Forms & Product Cards
- Mobile UX Upgrades & Interactive Blocks
- Increased Leads and Sales Conversions
Lifecycle Marketing
- +22.5% Lead Growth via Google Ads
- 24x ROAS via Pinterest Ads
- +66% Greater CTR via Meta Ads
Email & SMS Highlights
- +320% Total Revenue Lift
- 53% Campaign Open Rates
- +360% Campaign Flow Engagement
Driving Growth for Wine Racks America!
In 2024, WRA balanced the art of brand building with the science of performance marketing — delivering growth across both online and offline revenue streams.
Enhanced CRO, deeper content strategies, and high-performing paid media campaigns laid the foundation for its 2025 ambitions: scaling commercial offerings, raising AOV through bundling, and expanding its brand presence via omnichannel storytelling.
With a clear roadmap and optimized funnel, Wine Racks America is well positioned to uncork its next level of success.
Our Strategy
We created a powerful local search campaign, which optimized their site for Google’s local results and targeted their top keywords as well as some of the industry’s most competitive terms such as “Movers NYC” and “NYC moving company.”
Our Results
Thanks to a strategic mix of the most current local SEO techniques, combined with content marketing and social media engagement, Shleppers achieved No. 1 or No. 2 ranking for all of their best keywords.
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