Case Study

1-800-WellMed

Health/Nutrition

Wellmed is a leader in the manufacturing and distribution of natural nutritional supplements. Founded in 1997, WellMed quickly rose to become one of the premiere manufacturers and distributors of nutritional supplements and health products in America.

The Challenge

With the majority of their lead generation consisting of offline marketing and direct response mailers, WellMed needed help creating a powerful digital marketing campaign and expanding beyond the direct mailers they had relied on for over a decade.

RESULTS

unique visitors in the first few hours of campaign launch

+ 0

hits in one day

+ 0

Increased brand awareness, social engagement, organic traffic

The Approach

A multi-channel, data-driven strategy aligning WRA’s brand storytelling with performance marketing — driving online sales and high-value leads despite rising ad costs and extended sales cycles.

SEO Optimization

Expanded content around ‘cellar’ and D2C keywords, maintained top rankings, and improved technical performance to achieve over a 20x ROAS.

Paid Advertising

Aggressively scaled Google and Pinterest, optimized Salesforce-integrated campaigns, and used flex budgets for peak season agility.

Conversion Rate Optimization

A/B tested forms, improved mobile UX, and added interactive elements like swatches and product imagery to increase leads and sales.

Lifecycle Marketing

Revamped flows and campaigns with Klaviyo and Alia, focusing on upsell/cross-sell opportunities and a stronger welcome series.

Analytics & Reporting

Overhauled messaging to strengthen buyer trust and confidence, with deep analytics powering smarter strategic decisions.

AdBeacon Upgrade

Used AdBeacon’s first-party ad tracking data to further optimize paid media and eliminate ad waste across channels.

Driving Success

Lifecycle Marketing

+19% Organic Sessions
+84% Keyword Ranking Gains
+124% Organic Shopping Sessions

CRO Gains

A/B Tests on Design Forms & Product Cards
Mobile UX Upgrades & Interactive Blocks
Increased Leads and Sales Conversions

Lifecycle Marketing

+22.5% Lead Growth via Google Ads
24x ROAS via Pinterest Ads
+66% Greater CTR via Meta Ads

Email & SMS Highlights

+320% Total Revenue Lift
53% Campaign Open Rates
+360% Campaign Flow Engagement

Driving Growth for Wine Racks America!

In 2024, WRA balanced the art of brand building with the science of performance marketing — delivering growth across both online and offline revenue streams.

Enhanced CRO, deeper content strategies, and high-performing paid media campaigns laid the foundation for its 2025 ambitions: scaling commercial offerings, raising AOV through bundling, and expanding its brand presence via omnichannel storytelling.

With a clear roadmap and optimized funnel, Wine Racks America is well positioned to uncork its next level of success.

Our Strategy

National Positions began by optimizing their overall online presence with onsite optimization and technical SEO. Our team then initiated a promotional campaign designed to build brand awareness and drive qualified traffic back to the site.

We built custom-designed landing pages for their most profitable products; then, utilizing the elements of the copy that had worked so successfully for WellMed’s direct mailing campaigns in the past, we created a “giveaway” campaign that was distributed to free listing sites and shared around the web. We tracked the success of the campaign in Google Analytics and used heat and scroll maps to monitor traffic and user activity on their site.

Our Results

The giveaway campaign generated so much interest that WellMed ran out of the product within a matter of days. The team did not expect it to “explode the way that it did.” From one distributed link, the custom landing page went viral was picked up and shared on over 25 other sites.

At the end of the campaign, the team created a specific landing page thanking visitors, capturing lead information, and directing them to follow Wellmed on Facebook for more information.

Your Custom Strategy Is Waiting

Let’s build a strategy customized for your brand, your market, and your goals.