Case Study

Enclosure Guy

About Enclosure Guy

Enclosure Guy is a leader in custom-designed outdoor enclosures, specializing in patio, restaurant, and commercial applications that blend style with protection. In 2024–2025, the brand’s digital focus was to amplify lead generation, enhance content performance, and fortify its presence on Google and YouTube, while evolving its CRO and Paid Search strategies to stay competitive in a niche market.

The Challenge

While Enclosure Guy saw consistent traffic growth, the brand navigated high-cost Google Ads, evolving search behaviors, and the need to convert increased site visits into actionable leads. The Quick Quote (QQ) form was central to conversions, but optimizing UX around this process and ensuring better lead quality remained top priorities. Rising CPCs and a competitive landscape also required continuous Paid Search and SEO refinement, alongside a more dynamic approach to video content and Local SEO.

Clear Success

Google Search Impressions

+ 0 M

Lead Gen Form Submissions

+ 0 %

Greater Organic Search Impressions

0 %

Higher Website Engagement Time

0 %

The Approach

We deployed a cross-channel strategy—integrating SEO, paid ads, CRO, email, and analytics—to drive growth across the full funnel. Each channel worked in sync to boost visibility, engagement, and conversions, delivering measurable gains in traffic, lead volume, and ad performance.

SEO Optimization

Refreshed GEO pages, enhanced content for key product pages, and prioritized video SEO and schema improvements to gain visibility in search and Google’s Gemini AI.

Paid Advertising

Scaled Google Ads and Bing campaigns, added fresh ad creatives, and aligned campaigns with AdBeacon insights for deeper segmentation and retargeting.

Conversion Rate Optimization (CRO)

Revamped the Quick Quote process, repositioned value props, and tested new homepage and product page layouts to drive conversions.

Email & Marketing Automation

Expanded flows using zero-party data strategies and refined list growth via pop-ups, focusing on retargeting and nurturing high-intent leads.

Analytics & Reporting

Leveraged GA4, Lucky Orange, and AdBeacon to track UX patterns, guide A/B tests, and enhance ad attribution across channels.

2025 Strategy Upgrades

Our team is introducing new AI and lifecycle marketing strategies for 2025. Nurturing new opportunities and driving next-level LTV.

Breaking New Ground for Enclosure Guy!

Enclosure Guy’s 2024–2025 campaign demonstrates the impact of combining CRO, Paid Search, SEO, and marketing automation into a cohesive strategy.

By refining the customer journey—especially the Quick Quote process—and doubling down on content and video SEO, the brand not only increased lead quality but also built a more resilient, scalable marketing funnel.

With 2025 plans to further optimize homepages, launch new video assets, and refine ad quality and reach, Enclosure Guy is well-positioned to strengthen its leadership in custom outdoor enclosures.

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