Case Study

Brake Free

Who Is Brake Free?

Brake Free emerged in the motorcycle industry with a clear mission: enhancing safety for riders everywhere. Their pioneering product—a detachable rear-helmet light—aims to increase rider visibility, particularly during night rides. Driven by a team of dedicated motorcycle enthusiasts, Brake Free combines a passion for riding with the commitment to offer both aesthetic and functional products to the community.

The Challenge

Following their appearance on Shark Tank and successful deals with Mark Cuban and Robert Herjavec, Brake Free faced a new challenge: capitalizing on their heightened exposure and converting increased digital traffic into tangible sales. To address this, Brake Free partnered with National Positions to harness the untapped conversion potential of their online store through a focused conversion rate optimization (CRO) strategy.

Key Success With CRO

Conversion Rate Improvement

0 %

Higher PPC Conversion Value

0 %

Lower Cost Per Conversion

0 %

Higher Conversion Value to Cost Ratio

0 %

The Approach

National Positions crafted a unique strategy tailored to the specific needs of motorcycle enthusiasts, starting with an in-depth analysis of customer behaviors and purchase triggers on the Brake Free website. This comprehensive approach involved several key components:

Conversion Data Analysis

Utilizing GA4, the team established baseline conversion metrics and integrated additional trackable tags to gauge the impact of ongoing CRO efforts.

Heatmapping and Session Tracking

Tools were employed to visualize where potential customers dropped off in the purchase process, providing critical insights for improvement.

Conversion Flow Optimization

Analysis of visitor flow through the website helped identify hotspots for engagement and areas where interest waned.

Refinement of Conversion Triggers

Every call-to-action, link, and button was scrutinized for effectiveness, driving add-to-carts and streamlining (reducing) any unnecessary clicks.

Enhancing Conversion Psychology

Recognizing that trust is paramount when selling safety-based products, the messaging across the site was overhauled to strengthen the connection with potential buyers.

Ongoing Conversion Testing

The team committed to continuous testing, refinement, and retesting, ensuring that the strategies employed were effective and adaptable to changing visitor dynamics.

Driving Success in 2025

Lifecycle Marketing

+19% Organic Sessions
+84% Keyword Ranking Gains
+124% Organic Shopping Sessions

CRO Gains

A/B Tests on Design Forms & Product Cards
Mobile UX Upgrades & Interactive Blocks
Increased Leads and Sales Conversions

Lifecycle Marketing

+22.5% Lead Growth via Google Ads
24x ROAS via Pinterest Ads
+66% Greater CTR via Meta Ads

Email & SMS Highlights

+320% Total Revenue Lift
53% Campaign Open Rates
+360% Campaign Flow Engagement

Driving Growth for Brake Free!

The compounding effects of Brake Free’s conversion rate optimization (CRO) strategy continue to drive not just higher sales and revenues but significantly increased profits! National Positions is committed to refining Brake Free’s conversion tactics through continuous testing, hypothesis development, and the regular rollout of updates that deliver measurable impacts.

Our partnership with Brake Free has been instrumental in this journey—their trust in our methods is a cornerstone of the ongoing campaign’s success. We are excited about the potential and looking forward to seeing Brake Free soar in 2024!

Our Strategy

National Positions implemented their full suite of local digital services including technical SEO, content creation and optimization, citation building, Google My Business profile creation, optimization and management. The team implemented local and reviews schema while at the same time working to optimize the internal linking structure. The campaign also included mobile usability improvement, link building and load speed optimization.

Our Results

In just a few months the rankings for both Cupertino iPhone repair in Cupertino and San Francisco shot up. Both locations results were now in the top three positions in the maps. The company also saw exposure on the first page for all of their major keywords. Organic traffic increased by 25.4% while bounce rate decreased by 18%. This resulted in significantly higher foot traffic to both stores. Increased business resulted in increased revenue and improved overall business performance.

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