National Positions — PR Program
Integrated PR & AI Visibility
An integrated PR and authority-building program designed to increase media visibility, strengthen AI discoverability, and support measurable business growth.
Foundation & Strategy
Before a single pitch goes out, we build the strategic foundation that makes every outreach effort count — from how you appear in AI search to the publications that matter most for your brand.
AI Visibility Audit
Identify where you do and do not appear across ChatGPT, Gemini, and Perplexity — so we know exactly what we’re working with.
Authority Gap Analysis
Benchmark your brand against competitors and the top-cited sources in your category to find the gaps we can close.
Messaging & Narrative Development
Craft a brand narrative aligned to your product, audience, and seasonal priorities — built to resonate with both journalists and AI platforms.
Media Target List
Curated media targets across national, industry, commerce, and high-authority publications — selected for fit, not just volume.
Media Outreach & Placements
We secure meaningful placements across the publications your customers and partners actually read — building authority through earned media, not paid promotion.
- Ongoing outreach to national, regional, trade, commerce, and lifestyle publications
- Relationship building with journalists and media partners
- Ongoing media relationship development and editorial outreach
Placement types include:
- "Best of" lists
- Product reviews
- Editorial features
AI Visibility Optimization
- Analysis of AI-generated search results and cited sources
- Structuring content and PR angles to increase citation likelihood
- Alignment with high-authority sources commonly referenced across AI platforms
- Ongoing monitoring of brand presence in AI results
Revenue & Ecommerce Alignment
PR doesn’t exist in a vacuum. We build campaigns that sync directly with your business calendar, driving high-intent traffic when it matters most.
Campaigns tied to:
- Product launches
- Inventory priorities
- Seasonal promotions
- Integration with paid media and SEO strategy
- Focus on driving high-intent traffic and conversion
Affiliate & Commerce PR Integration
Where PR meets revenue
- Placement in commerce-driven content with revenue potential
- Coordination with affiliate platforms where applicable
- Optimization toward new customer acquisition and profitability
Reporting & Performance Insights
Every month, you’ll get a clear picture of what’s driving results, from earned media and backlinks to AI visibility and revenue influence.
Monthly reporting includes
- Placements secured
- Traffic and engagement impact
- Conversion and revenue influence
- Earned media placements
- Publication authority & relevance
- Referral traffic and backlinks
- AI/search visibility insights
- Brand visibility trends
- Engagement and conversion impact
Insights into
- What is driving authority
- What is influencing conversion
- Strategic recommendations and optimization opportunities
Ongoing Optimization
- Continuous refinement of messaging and targeting
- Scaling high-performing media relationships
- Adjusting strategy based on performance and opportunities
- Cross-channel alignment with SEO, paid media, and CRO
This program is a strong fit for:
Consumer brands and ecommerce companies
Founders building visibility
Brands launching new products
Companies strengthening authority and AI discoverability
Pricing and scope may vary based on campaign complexity and outreach needs. Earned media placements are not guaranteed. Additional fees may apply for wire distribution, product seeding, paid opportunities, influencer campaigns, or events. Recommended minimum engagement: 3 months.
Ready to show up where it counts?
Start with a free AI Visibility Audit — see where you stand across ChatGPT, Gemini, and Perplexity.