Growth Tactic #64: The Exclusive Beta Test
Are you ready for the ultimate FOMO tactic? Make people feel like their worlds will crumble if they miss a chance to become part of the exclusive beta test you’ve engineered. Launch a new product, service, or even an entire business in such a way that anyone who’s anyone will crave to be first in […]
Growth Tactic #60: How to Create Urgency–Use Instagram Stories
You’re probably already using Instagram as part of your social media strategy – but are you taking advantage of one of their newest features, “Stories?” If you’re familiar with SnapChat then you’re already one step ahead. Or maybe everything you just read has your head spinning…in either case, it’s time to read on to learn […]
3 Top Types of User Intent & How They Impact Marketing
What is that guy who types the word “coffee” into his search textbox looking for exactly? Taken out of context, there is no way to know what this person wants–his user intent. He could be searching for the nearest coffee shop, for example, or maybe he wants directions on how to make a cup of […]
Growth Tactic #57: FOMO–When Fear Works
Do you know the code? The hidden meaning behind FOMO? Afraid you’ll miss out (wink, wink)? It’s really no secret, in fact, FOMO refers to the very common human reaction known as Fear of Missing Out. Learn how to build urgency when you use FOMO to grow your business, in Growth Tactic #57 FOMO—When Fear […]
Growth Tactic #52: Add a Progress Bar
Here’s a way to give site visitors the feeling of satisfaction that comes from knowing they’ve made progress in life, even if it’s just in the context of buying a product from you. Ever notice how some websites let you see where you stand along the path to making a purchase or completing a survey? […]
Growth Tactic #49: Simplify Your Landing Page
Who can afford to waste time online, wading through irrelevant details? It’s a good bet that you can’t, and neither can your site visitors. Spare them the effort and instead, let them see exactly what you have to offer, right up front. Learn more in our Growth Tactic #49, Simplify Your Landing Page, another winner […]
Growth Tactic #48: Build Authority & “Brand Cred” with HARO
Get noticed, offer advice, and Build Authority and “Brand Cred” with HARO. Already familiar with HARO? We’ll explain how to get the most out of it. Plus, we reveal additional resources you’ll definitely want to consider adding to your branding toolbox. Find out which outlets, reporters and online sources are looking for your expertise. Then, […]
Top 6 Reasons to Make it Mobile and Stay User-Friendly
Did you know that over 85 percent of millennials own a smartphone? Since millennials make up one of the largest consumer segments in the world right now, that is a significant bit of data. In other words, mobile matters in most industries. It matters so much that Google’s all-important algorithms take mobile-friendliness into account when […]
Growth Tactic #44: The Easy Product Demo Video
Whether you’re a video wiz, or just getting comfortable behind (or in front of) the camera, Growth Tactic #44 is a must-have for your bag of marketing tricks. The Easy Product Demo Video is a great way to offer free assistance and to connect with your customers. Find out more in today’s newest tactic for […]
Top 5 Ways to Evaluate Your Social Media Plan
Top 5 Ways to Evaluate Your Social Media Plan Doing social media marketing is the equivalent of running a marathon–not a sprint. That’s why you need a solid strategy and a way to monitor success. The question is, how do you know when you’ve hit a milestone? Here’s an even bigger question: what does success […]