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AI is on the minds of every marketer, media buyer, and ad provider/platform in the world. With new apps, tools and integrations being released daily, keeping up with all of it can be beyond overwhelming.  Even Google had AI as a core part of their keynotes at Google Marketing Live with a myriad of “coming soon” features that leverage AI to build both text and image ad creatives. Needless to say, AI is here to stay whether you are an

social media plays a pivotal role in connecting businesses with their target audiences. To make effective marketing decisions, relying on data and statistics is essential. This article explores key social media statistics that can empower businesses to maximize their impact in the ever-evolving landscape. By leveraging these metrics, you will gain insights into user behavior, platform preferences, and industry trends. These insights enable you to tailor strategies, create compelling content, and deliver personalized experiences. Whether you're a small business owner

As a leading marketing agency, National Positions understands the importance of data-driven campaigns. It's the very essence of our work, guiding every move we make.  For almost two decades, Google Analytics has been a crucial tool for measuring success, allowing us to tell tangible stories and build unbreakable bonds with our clients.  But what happens when the game changes? With Google sunsetting Universal Analytics on July 1st, and launching Google Analytics 4, it's time to adapt and recalibrate our approach

The challenge: Using publicly available AI tools, could we build a brand from the ground up? Could we take a basic concept and build the name, messaging, product, etc., all in less than 60 minutes using AI? (Minus filing all the required legal business documents.) We wanted to see how far AI could get us as of February 2023. In less than one hour, this is everything we wanted to create: - Brand name  - Positioning statement  - A killer

You can’t scroll social media, check out your favorite blog, or stream the news without hearing about ChatGPT.  The Microsoft-backed OpenAI has exploded in popularity, garnering praise by many and admonishment by others.  While most news outlets have been focusing on the educational impact of ChatGPT on students and teachers, the business community has their eyes set on a far loftier set of priorities.  What does this mean for content? After all, content is king…right? Website content, ad content, social

We are back with part two of our deep dive into "10 questions you need to be asking your marketing agency in 2022" We already covered aspects like pinpointing you business problems and retaining ownership of you campaign data - but now its time to dive into five more critical questions you need to be asking your marketing agency.  If you missed the first half of this list, click right here to the first half of this chocolate and vanilla