Growth Tactic #60: How to Create Urgency–Use Instagram Stories
You’re probably already using Instagram as part of your social media strategy – but are you taking advantage of one of their newest features, “Stories?” If you’re familiar with SnapChat then you’re already one step ahead. Or maybe everything you just read has your head spinning…in either case, it’s time to read on to learn […]
3 Top Types of User Intent & How They Impact Marketing
What is that guy who types the word “coffee” into his search textbox looking for exactly? Taken out of context, there is no way to know what this person wants–his user intent. He could be searching for the nearest coffee shop, for example, or maybe he wants directions on how to make a cup of […]
Growth Tactic #57: FOMO–When Fear Works
Do you know the code? The hidden meaning behind FOMO? Afraid you’ll miss out (wink, wink)? It’s really no secret, in fact, FOMO refers to the very common human reaction known as Fear of Missing Out. Learn how to build urgency when you use FOMO to grow your business, in Growth Tactic #57 FOMO—When Fear […]
Growth Tactic #54: Before You Leave–When Popups Work
Sometimes people just need a reason – a reason to stay, a reason to go, a reason to keep hanging out on your site. So…give ‘em one! With Growth Tactic #54 Before You Leave – When Popups Work, you’ll learn how to keep visitors from waving goodbye with strategic, clever exit popups. Find out more […]
Growth Tactic #53: How to Sell Products by Telling Stories
Do people know who you are, what your brand is all about, and why they should really choose your company over others? Sharing your branding story just might solidify your business as the shooting star in a galaxy full of wannabees. Find out How to Sell Products by Telling Stories, with Growth Tactic #53 in […]
Growth Tactic #52: Add a Progress Bar
Here’s a way to give site visitors the feeling of satisfaction that comes from knowing they’ve made progress in life, even if it’s just in the context of buying a product from you. Ever notice how some websites let you see where you stand along the path to making a purchase or completing a survey? […]
Growth Tactic #49: Simplify Your Landing Page
Who can afford to waste time online, wading through irrelevant details? It’s a good bet that you can’t, and neither can your site visitors. Spare them the effort and instead, let them see exactly what you have to offer, right up front. Learn more in our Growth Tactic #49, Simplify Your Landing Page, another winner […]
Growth Tactic #48: Build Authority & “Brand Cred” with HARO
Get noticed, offer advice, and Build Authority and “Brand Cred” with HARO. Already familiar with HARO? We’ll explain how to get the most out of it. Plus, we reveal additional resources you’ll definitely want to consider adding to your branding toolbox. Find out which outlets, reporters and online sources are looking for your expertise. Then, […]
Top 6 Reasons to Make it Mobile and Stay User-Friendly
Did you know that over 85 percent of millennials own a smartphone? Since millennials make up one of the largest consumer segments in the world right now, that is a significant bit of data. In other words, mobile matters in most industries. It matters so much that Google’s all-important algorithms take mobile-friendliness into account when […]
Growth Tactic #45: Try Us for Nothing–a Free Trial Tactic
It may seem like the height of counter-intuitive marketing, but giving away your service could be the very thing that helps you sell it (think grocery store food sampling while you shop). The same principle applies to motivating buyers to sign up for your services. Learn the tricks—and the rationale—behind our latest Growth Tactic, #45 Try […]