Thriving in a Hyper-Competitive 2021 Holiday Season
The Webinar is over! But if you missed it – scroll down to see the full recording. It might be hard to believe, but the holiday season is right around the corner, which means planning your marketing strategies needs to start now. (No, seriously, like right now.) While it is no secret that the “buying […]
5 Landing Page Tests You Need To Be Running
When it comes to paid media marketing like Google PPC, Facebook Ads, or even YouTube Ads, all too often, clicks get the glory while the landing page gets overlooked—not necessarily by our prospects but by us! Of course your ad campaign matters when it comes to driving attention to what you have to offer, but […]
National Positions Wins at The Communicator Awards—3 Years Running
Judged by a panel of industry experts from the Academy of Interactive & Visual Arts (AIVA), The Communicator Awards honor excellence in communication across the spectrum of digital, video, podcasts, marketing, and more. For the past two years (2019 and 2020), National Positions has been recognized for excellence in design, website development, video development, and beyond. This […]
5 TikTok Strategies Every Business Needs to Know
TikTok is not the platform that comes to mind when discussing digital marketing, but there is great potential on offer from the ever-growing social media platform. Since 2018, TikTok has experienced a sharp increase in users, nearly tripling in size. It is expected that TikTok will join the ‘billion monthly active users’ club and reach […]
Website Conversion Optimization – Here Is Where You Begin
Conversion optimization is a key part of improvements made by brands to increase sales. When you’re just starting with website conversion, it can be tricky to know just how to begin and what to focus on. There are several factors to consider, and we’ll discuss them here so you can start building a solid website […]
7 Ways To Improve Your Amazon Listings
Amazon is the biggest ecommerce marketplace in the world, and selling through the site has a lot of appeal. Buyers trust Amazon thanks to fast shipping, good customer service, and competitive prices. With that said, if you’re planning on selling on this ecommerce juggernaut, you have a lot of competition. Almost two million sellers are […]
Social Media Marketing in a “Pay-to-Play” World
Social media platforms continue to be used by people of all ages around the world every day. Facebook and Instagram, for example, have billions of users, and they offer fantastic marketing opportunities. The question is, though, which approach is better: paid social media advertising or organic? Both can work equally well, and you can even […]
6 Must-Haves for Launching (or Upgrading) Your Podcast in 2021
The popularity of podcasts has exploded in the last decade. As of January 2020, there were 850,000 active podcasts—up from 500,000 in early 2018. Podcast consumption dipped a bit in the early days of the pandemic, but the number of podcast listeners has recently bounced back to pre-COVID levels. Today, more than half of […]
Podcast Alert! Marketing with GRACE in 2021
In the final 2020 episode of our Digital Breakthroughs podcast, we wanted to shake things up with a guest host! This week, our own Director of Marketing, Matt Erickson, took the podcast reigns and put CEO Bernard May in the virtual hot seat. To close out the year, our CEO wanted to unveil a new […]
9 Ways to Virtually Celebrate the Holidays With Your Team!
If your company is anything like ours, you started planning this year’s holiday party about a week after last year’s ended, but alas—we all must take those plans, wrap them up, tie a pretty bow, and store them until next year. But does this mean the end of holiday celebrations for you and your hardworking […]