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Omnichannel marketing is a strategy that focuses on providing a seamless customer experience across all channels and touchpoints.  This approach is becoming increasingly important as customers expect a consistent experience whether they are interacting with a brand online, in-store, or scrolling on their phones.     In short, there are no straight lines in marketing anymore (those were the days), so you need to be everywhere your customers are searching and considering their next purchase. So we're bringing you seven

As the digital marketing world evolves and technology advances, digital marketing has become an essential component of a successful business strategy.  In 2023, the digital marketing landscape is expected to continue to change, with new trends and strategies emerging across every conceivable marketing channel.  So whether you have been marketing your brand for decades or are just getting started, we have something for you. Just remember, you don't need to do everything! Start with one or two that fit your

Marketing During a Recession There is little doubt that a recession (at some level) is coming in 2023. We recognize this fact in how to approach our clients’ success in the coming year. Buying habits will pivot, customer needs will change, and attention will shift—but your customers will continue to purchase. A recession does not mean the economic machine stops, nor will our clients’ marketing campaigns.    Here are some things to think about when it comes to marketing during

While every brand, marketer, and advertiser is waist-deep in their holiday marketing campaigns (as they should be), we are splitting our time between promoting our clients’ holiday sales and thinking about what is on the 2023 horizon. History has taught us that you can rarely think too far ahead when strategizing your marketing approach. Between a looming economic downturn (or stagnation), shifting social media attention, and budgets getting tighter, now is the time to consider what the marketing chess board

It has been another amazing week (well, month) here at National Positions! We are deep into launching campaigns for the holiday season, onboarding new clients, and producing content that everyone can use this holiday season. But there is more—so much more. Let us pull back the curtain and unveil some of the most exciting news as we wind the year down—let's go.    Trending at Ad World 2022 After a very warm welcome at Ad World 2021, our own Director

So, are you sweating bullets thinking about the holiday shopping season? You are not alone!  Last week we kicked off part one of "Holiday Marketing Tips & Tricks," and we are back with round two to help you prep for the business season of the year. No long intros this time - let's get right into 10 more tips you can use for your holiday marketing campaigns.  Ready? Let's go!    Know Your Best Sellers (and Audiences) - With AdBeacon