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It's holiday marketing time again, and every year, National Positions sees a flood of new clients as the holiday season kicks into gear. Everyone wants to “crush their year-end goals.” While we sincerely want to help each client and provide them with all the strategic and profitable advantages possible, rolling back the clock is beyond our control.  To succeed during this (or any) holiday season, you need to plan, prepare and have every aspect of your campaigns ready before the

  We get it. Every year it seems like the holiday season starts earlier and gets louder. But there is a good reason. The upcoming season is “make or break” for many ecommerce businesses. Another thing that happens is too many businesses wait until the holiday season is in full swing before solidifying their promo lineup. And because of this, they miss their chance at hitting an ROI homerun.      Simply slapping some holiday-themed banners on what you already

In business and marketing, it’s less about how many new customers you can bring to your digital front doors (unless you’re just getting started) and more about how many customers you can bring back.  To sustain, scale, and send your revenues higher year after year, you need to keep enticing your customer base to come back for more. Will you need some new customers? Yes, of course. But continuously “churning and burning” through new customers will only make your job