Getting Real About Amazon SEO & Rankings!
Amazon SEO: Here’s How to Rank Higher on Amazon Searches Amazon now dominates product search online, even surpassing Google. Nearly half of all online transactions happen on Amazon, and searchers perform hundreds of millions of queries every month. This means Amazon sellers face more competition than ever. If you’ve been scratching your head about how […]
13 Brands that Pivoted to Find Success for 2021
HAPPY NEW YEAR! That felt fantastic. “Hey, last year, see you never.” Well, that’s not entirely true…before we store “2020” in the cloud (and in our minds) in the “DO NOT OPEN” file, let’s take a look back at some of the lessons learned and successes earned during this complicated, uncertain year. We reached out […]
7 Ways to Market Your Small Business in 2021
2020 has been brutal for small businesses. Millions have had to cut staff and scale back their operations. While some businesses qualified for loans or debt relief under the CARES Act, others weren’t so lucky. It’s been a tough year, for sure. But there are reasons to be hopeful. With the new year upon us, […]
7 Ways to Automate Your Ecommerce Success
Ecommerce is booming, especially since COVID-19 turned our world upside down. But even before the pandemic started, online sales were dominating growth in the retail sector. The advantages of ecommerce are clear. Websites run 24/7. Staff hours are limited. And having an online shop lets you cast a much wider net—you can reach customers you […]
Digital Breakthroughs Is Back for the 2020 Holiday Season! *Part Two*
Welcome to the second half of episode 8 of the Digital Breakthroughs podcast—dedicated to the 2020 holiday shopping (and marketing) season! If you missed the first half of the episode, you can click here to start from the beginning. But, if you are back for round two, we hope you are ready because we are […]
Digital Breakthroughs Is Back for the 2020 Holiday Season! *Part One*
For the eighth episode of National Positions’ Digital Breakthroughs podcast, we decided to focus on what most businesses wait all year for. The holiday shopping season! Furthermore, it goes without saying that this year has seemed to give us more coal than shiny bows, but perception is everything because we all know that coal can […]
Setting Up a Facebook Store for the Ecommerce Boom? Here’s How to Do It!
If you’re ready to take advantage of the online shopping explosion spurred by COVID, there are some things you need to know to get started. Competition is stiff, sure. But literally, a third of the global population (2.7 billion people) actively uses Facebook every month. This means there is plenty of room for sellers to […]
Small Business Online in the Age of COVID-19: What You Need to Know
COVID-19 has changed life as we know it. And despite what politicians and pundits might be saying, it’s probably not going away anytime soon. To survive in this strange new reality, small business owners need to prepare for the long haul. For many, that will mean moving business online or scaling up online activity. If […]
Your Holiday Marketing Needs to Start Now—Here’s Why
Over the past decade or so, most brands have set their sites on launching holiday promotions a little after those Halloween costumes have done their tricking and treating and the Thanksgiving decorations are ready for their annual debut. Each year (as consumers) it feels like the holiday marketing season creeps into our lives a day […]