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In the old days, broadcasting a general email marketing message to your customers was considered effective and sufficient. But today, it simply isn’t enough to hope that one message will appeal to everyone; now, customers both demand and expect brands to communicate in ways that appeal to them. Here are 5 strategies for getting your brand to that place.   Fearless Storytelling Brands that aren’t afraid to tell their stories are brands that can achieve greater customer LTV. This is

Those who sell or are considering selling their items on Amazon have two choices: they can opt to fill customer orders themselves through Amazon FBM (Fulfilled by Merchant) or through FBA (Fulfilled by Amazon). While there are many reasons for merchants to consider both options, today’s focus will be on the benefits of the FBA program.     Established Shipping Knowledge and Relationships FBA is the superior choice when it comes to shipping. Due to the company’s contracts with multiple

We are back with part two of our deep dive into "10 questions you need to be asking your marketing agency in 2022" We already covered aspects like pinpointing you business problems and retaining ownership of you campaign data - but now its time to dive into five more critical questions you need to be asking your marketing agency.  If you missed the first half of this list, click right here to the first half of this chocolate and vanilla

There’s no doubt that Amazon’s influence in the ecommerce sphere is perpetually on the rise. With so many sellers vying for their products to be seen, desired, and bought, Amazon sellers need to leverage every aspect of their product listings to attract potential buyers.  One highly effective way of doing this is by using Amazon SEO. This involves optimizing product listings from "top to tail" to get your product ranking higher in Amazon search results than your competitors.    

  Amazon operational excellence relies on sellers sticking to strict policies and commitments. Falling behind on addressing negative feedback, resolving violations, or responding to customer requests can significantly damage your ability to reach customers and buyers.  Today, we cover everything you need to know about your Amazon Account Health and how you can optimize your ratings and selling ability.    What Is Amazon Account Health? If you’re not entirely new to selling on Amazon, you’ll know they have extensive performance

As you may (or may not) know, getting your products approved and ready to sell to the masses on Amazon is only half the battle. Next, you need to make sure your product listings are pristine, so they are adored by not only Amazon but also your eager customer base.      Appeasing both Amazon algorithms and the mindset of consumers go hand in hand—the better your product listings, the more rapidly Amazon will serve up those listings to shoppers,