Growth Tactic #69: Use Your Blog to Target Niche Groups
You’re not a generic business owner are you? So why would you want to be the owner of a cookie cutter blog? It’s no secret that trying to get your blog to stand out amongst competitors’ is challenging – but there are tools and tactics for that (like the one you’re reading now, you lucky […]
Growth Tactic #66: Gain Loyalty with a Personal Touch–Say Thanks
You know that little bubble of excitement you feel when you discover non-bill-related correspondence in the mailbox? It’s time to pay it forward. Show your customers that you’re willing to go the extra mile, by sending a little something across the miles. Lucky for you, Growth Tactic #66, Gain Loyalty with a Personal Touch–Say Thanks, breaks down […]
Growth Tactic #64: The Exclusive Beta Test
Are you ready for the ultimate FOMO tactic? Make people feel like their worlds will crumble if they miss a chance to become part of the exclusive beta test you’ve engineered. Launch a new product, service, or even an entire business in such a way that anyone who’s anyone will crave to be first in […]
Growth Tactic #60: How to Create Urgency–Use Instagram Stories
You’re probably already using Instagram as part of your social media strategy – but are you taking advantage of one of their newest features, “Stories?” If you’re familiar with SnapChat then you’re already one step ahead. Or maybe everything you just read has your head spinning…in either case, it’s time to read on to learn […]
Growth Tactic #57: FOMO–When Fear Works
Do you know the code? The hidden meaning behind FOMO? Afraid you’ll miss out (wink, wink)? It’s really no secret, in fact, FOMO refers to the very common human reaction known as Fear of Missing Out. Learn how to build urgency when you use FOMO to grow your business, in Growth Tactic #57 FOMO—When Fear […]
Growth Tactic #53: How to Sell Products by Telling Stories
Do people know who you are, what your brand is all about, and why they should really choose your company over others? Sharing your branding story just might solidify your business as the shooting star in a galaxy full of wannabees. Find out How to Sell Products by Telling Stories, with Growth Tactic #53 in […]
Growth Tactic #49: Simplify Your Landing Page
Who can afford to waste time online, wading through irrelevant details? It’s a good bet that you can’t, and neither can your site visitors. Spare them the effort and instead, let them see exactly what you have to offer, right up front. Learn more in our Growth Tactic #49, Simplify Your Landing Page, another winner […]
Growth Tactic #48: Build Authority & “Brand Cred” with HARO
Get noticed, offer advice, and Build Authority and “Brand Cred” with HARO. Already familiar with HARO? We’ll explain how to get the most out of it. Plus, we reveal additional resources you’ll definitely want to consider adding to your branding toolbox. Find out which outlets, reporters and online sources are looking for your expertise. Then, […]
Growth Tactic #44: The Easy Product Demo Video
Whether you’re a video wiz, or just getting comfortable behind (or in front of) the camera, Growth Tactic #44 is a must-have for your bag of marketing tricks. The Easy Product Demo Video is a great way to offer free assistance and to connect with your customers. Find out more in today’s newest tactic for […]
Growth Tactic #41 – Build a Best Blogs Video Series
Tap into that valuable goldmine of information sitting in your archives and transform past blogs into a new, cost-effective video series. You know video is the hot up-and-coming format, but maybe you haven’t yet figured out how to generate the new content needed to keep up with the trend. It’s easier than you think to […]