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If you follow the everchanging world of Google search, you may have noticed something interesting in you search results recently. Let's call it "continuous scrolling search results." Searching something like "men's jeans" gives you a list of results that continues to populate rather than the traditional page one, two, three, etc. When you reach the bottom of the results, more results populate! This does not happen all the time - which is interesting.  Searching "cool men's jeans," the results default

 We are all well aware of the power YouTube holds.  Not only is YouTube one of the world's largest search engines (second only to Google), it’s the go-to platform to learn about pretty much anything, from make-up tutorials to fixing a leaky sink.  In 2020, YouTube jumped on the short-form content bandwagon... by launching YouTube Shorts. They quickly become the prominent content users are consuming on the platform. YouTube Shorts is YouTube’s answer to Instagram Stories and TikTok, providing users

The goal of any content is to deliver a message. But when it comes to your business, your content has to accomplish much more than that. Today, we’ll identify the differences between two types of content marketing and how to take action to ensure you’re using the most effective type for your business.   1. What Is Product Marketing Content? Product marketing content is that which is used to market tangible consumer goods. These kinds of products can be measured,

It’s time to face this fact: It’s pretty much impossible to expand your ecommerce efforts without engaging in the social media ecosystem.  While you may not consider social media a core sales channel, customers will still leverage social to check out product/business reviews or learn more about your brand, both of which can influence their purchase decision. Here is a little food for thought:  - Over 80% of customers’ buying decisions are influenced by social posts from their friends or

We've just released our latest podcast episode in our continued commitment to bringing our clients and business owners actionable digital marketing strategies. In episode 15 of the Digital Breakthroughs podcast, we welcome National Positions Social Media Director Phoenix Ha. Over the past 12 months, not only has Phoenix been a speaker at Ad World, Affiliate World in Dubai, and completed her MBA, but she has also been instrumental in elevating our social media department to the next level. Along with

In the old days, broadcasting a general email marketing message to your customers was considered effective and sufficient. But today, it simply isn’t enough to hope that one message will appeal to everyone; now, customers both demand and expect brands to communicate in ways that appeal to them. Here are 5 strategies for getting your brand to that place.   Fearless Storytelling Brands that aren’t afraid to tell their stories are brands that can achieve greater customer LTV. This is