Social Media Marketing in a “Pay-to-Play” World
Social media platforms continue to be used by people of all ages around the world every day. Facebook and Instagram, for example, have billions of users, and they offer fantastic marketing opportunities. The question is, though, which approach is better: paid social media advertising or organic? Both can work equally well, and you can even […]
Building a Marketing Budget? Here Is What You Need to Know
Marketers are expected to think creatively and strategically, whether they’re planning content or their marketing budget. Being a successful marketer requires the ability to create and adhere to a strict budget. It is essential to achieve marketing growth while also taking cost-effective routes, so no money or efforts are wasted. With that said, businesses mustn’t […]
5 Tools for Creating Video Ads on Any Budget
Visual content has become dominant in digital marketing—all successful strategies have visual elements. Of these elements, video is fast becoming king. It is easier to share a message through video ads, and people are more willing to watch a video than spend time on traditional ads. Video is what people want—even back in 2018, more […]
5 A/B Tests to Generate More Profitable Results
A/B testing, also called split testing, is an age-old method of figuring out which marketing strategies work best for your business (or figuring out how to cure scurvy in 18th-century sailors—someone give those salty mariners a sack of oranges!). Either way, it works. You can use A/B testing on everything from website copy to paid search […]
NP’s Top 7 on Forbes in 2021 (So Far)
For those who are not “in the know,” National Positions’ CEO Bernard May is a frequent contributor to Forbes.com, with over 200 articles, placements, and published contributions. Not only does Forbes give our CEO the opportunity to share his vast knowledge worldwide (gained from his 20+ years in the marketing industry), it also gives our […]
Transforming Your SEO Content Strategy for 2021!
SEO is not what it used to be—especially when it comes to content. There is no disputing that SEO rankings—and digital attention in general—are fueled by the content you create and distribute. Your content strategy is the backbone of your blog posts, articles, product descriptions, service pages, and the list continues. But all content is […]
Getting Real About Amazon SEO & Rankings!
Amazon SEO: Here’s How to Rank Higher on Amazon Searches Amazon now dominates product search online, even surpassing Google. Nearly half of all online transactions happen on Amazon, and searchers perform hundreds of millions of queries every month. This means Amazon sellers face more competition than ever. If you’ve been scratching your head about how […]
There’s a New Social “Clubhouse” in Town!
You’ve got your tweets, your likes, your shares, your double taps, your swipe-ups…and the list keeps expanding as new social platforms emerge and evolve. Without a doubt, the social media landscape can be a loud, crowded, and challenging place to navigate, break through, and get your voice heard—especially if you’re starting from scratch. With all […]
13 Brands that Pivoted to Find Success for 2021
HAPPY NEW YEAR! That felt fantastic. “Hey, last year, see you never.” Well, that’s not entirely true…before we store “2020” in the cloud (and in our minds) in the “DO NOT OPEN” file, let’s take a look back at some of the lessons learned and successes earned during this complicated, uncertain year. We reached out […]
Podcast Alert! Marketing with GRACE in 2021
In the final 2020 episode of our Digital Breakthroughs podcast, we wanted to shake things up with a guest host! This week, our own Director of Marketing, Matt Erickson, took the podcast reigns and put CEO Bernard May in the virtual hot seat. To close out the year, our CEO wanted to unveil a new […]