BLOG

 We are all well aware of the power YouTube holds.  Not only is YouTube one of the world's largest search engines (second only to Google), it’s the go-to platform to learn about pretty much anything, from make-up tutorials to fixing a leaky sink.  In 2020, YouTube jumped on the short-form content bandwagon... by launching YouTube Shorts. They quickly become the prominent content users are consuming on the platform. YouTube Shorts is YouTube’s answer to Instagram Stories and TikTok, providing users

It has been another amazing week (well, month) here at National Positions! We are deep into launching campaigns for the holiday season, onboarding new clients, and producing content that everyone can use this holiday season. But there is more—so much more. Let us pull back the curtain and unveil some of the most exciting news as we wind the year down—let's go.    Trending at Ad World 2022 After a very warm welcome at Ad World 2021, our own Director

It's holiday marketing time again, and every year, National Positions sees a flood of new clients as the holiday season kicks into gear. Everyone wants to “crush their year-end goals.” While we sincerely want to help each client and provide them with all the strategic and profitable advantages possible, rolling back the clock is beyond our control.  To succeed during this (or any) holiday season, you need to plan, prepare and have every aspect of your campaigns ready before the

To all of the businesses, advertisers, and marketers out there, we hope you are doing well as the summer season winds down. Sometimes it is good to slow down for a moment and take stock of what is going on in our industry, so we (and you) know what your next strategic marketing steps should be moving forward.  That said, we have some news you need to know if your attention surrounding these stories has not already been piqued.  There

  We get it. Every year it seems like the holiday season starts earlier and gets louder. But there is a good reason. The upcoming season is “make or break” for many ecommerce businesses. Another thing that happens is too many businesses wait until the holiday season is in full swing before solidifying their promo lineup. And because of this, they miss their chance at hitting an ROI homerun.      Simply slapping some holiday-themed banners on what you already

The goal of any content is to deliver a message. But when it comes to your business, your content has to accomplish much more than that. Today, we’ll identify the differences between two types of content marketing and how to take action to ensure you’re using the most effective type for your business.   1. What Is Product Marketing Content? Product marketing content is that which is used to market tangible consumer goods. These kinds of products can be measured,