What It Actually Means to be an Online Authority—and How You Become One
These days, there aren’t a lot of short cuts left. If you want to be seen as an authority, you have to be one. Being an authority online is about more than just being a thought leader in your industry—it’s a reflection of the time you’ve taken to translate that leadership, that expertise, and that […]
How to Create a Real Brand and THEN Market It
Having a powerful, identifiable brand enables businesses to grow and maintain an audience and promote themselves (and their products and services) online and off in incredibly effective ways. But before your business can really start marketing your brand, you need to truly have one. Effective branding is crucial, and it’s something that many businesses overlook […]
What Video Games Taught Me About Marketing
By Victoria Khaze Most people think playing video games is just a way to unwind and relax and most of the time it’s true. While I was discussing some games with a friend of mine I realized you can learn a lot about marketing from video games. So here is what video games taught me […]