What .co means to you

July 21, 2010

Yesterday, we talked about the Yahoo! and Bing alliance and, while there is so much more to say about the changing landscape of search engines, I figured we would discuss the magnitude of the new .co domain names.

Yesterday, the .co domain names became available to the public and with them, the chance for existing brands and new startups to expand their global reach across reliable and credible domain names. The newly available domains are easily recognizable to Internet users, as it is very similar to .com names and top level country domains like .co.uk.

The greatest impact, especially for smaller companies, is that they now have the opportunity to register powerful domains outside of a .com. It is very hard for someone to find and register a new .com these days, seeing as more than 90 million are already taken.

In addition, .co domains come with added security, such as anti-phishing and anti-pharming policies that will suspend or remove domain ownership for criminal abuse. This means that consumers can trust that sites with the new .co domain are reputable and that they can surf and spend comfortably.

So, go look into buying a .co domain for your business. With it, you can expand your global reach and build a whole new customer base. Now that the Internet has been opened to the .co sites, you don’t want miss out on your chance to grow your business.

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