Tips for Optimizing Bing Search Results

September 8, 2010

The big news is that Bing is now serving up Yahoo search results. The implication to all of us is that if you combine the market share for Yahoo and Bing they make up about 30% of the total search market in the United States. With 30% of the market it is important for us to understand some of the key factors that affect the Bing algorithm.

Domain age

Just as with Google, Bing tends to favor domains that are older. If you would like to get a head start with your campaign on Bing, it might be good idea to buy a seasoned domain.

Inbound links

Bing like Google is heavily influenced by inbound linking. Anchor text is more important on Bing than on Google. Bing also likes links derived from pages that have a similar theme.

Fresh content

It seems that fresh content is less important on Bing than it is on Google although it still plays a roll in the Bing algorithm.

Onsite optimization

There really is no big difference between the way that Onsite optimization is handled in Google to how it is handled on Bing. It’s important for you to cover the basics such as including unique content, or optimizing your page titles, making sure that you have H1, H2 and H3 tags and that you include your keywords in the body text. It is also a good idea for you to choose a bundle of keywords or a topic for each page.

Flash content

Good news for those of you that have flash sites. Bing seems to be much more friendly and effective at reading/sites and ranking these sites in the search engines.

If you would like to comment with your experience on Bing please do so below.

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