TikTok Marketing
Extend your reach and influence with a best-in-class TikTok marketing agency!
Your Game-Changing TikTok Marketing Agency
TikTok is incredibly popular with younger demos, but it’s not just for kids. More than a third of adults are on TikTok. And since the company partnered with Shopify, the app’s potential for direct advertising is huge.
If your business isn’t on TikTok, National Positions can help you build a TikTok presence. And if you are on the platform, we can help you build a winning TikTok advertising campaign to grow your business even more.
Our Los Angeles TikTok marketing agency uses a data-driven approach to create TikTok ad campaigns that get results. What are you waiting for?
Don’t miss out on the opportunity to reach your audience on one of the world’s leading social media platforms.
Why Advertise on TikTok?
TikTok isn’t just another social media platform—it’s a cultural phenomenon that has redefined how people create and consume content. Investing in TikTok marketing means positioning your brand for success.
TikTok User Engagement
TikTok users spend an average of 54 minutes a day on the app, scrolling through an algorithm-driven feed of captivating videos.
The sheer amount of time users spend on the platform gives you a leg up to engage with your audience on the platform.
Increasingly Diverse Audiences
While TikTok is undoubtedly popular with Gen Z, the platform’s appeal now spans all age groups, demographics, and interests.
This makes TikTok a versatile platform for brands looking to reach different segments of the market.
Innovative Content Formats
TikTok’s innovative content formats—like short-form videos, challenges, and duets—allow for branded TikTok content creation.
And with features like TikTok Shop and TikTok Affiliates, you can drive sales directly from the platform, leading the customer journey from discovery to purchase.
Our Los Angeles TikTok marketing agency knows how to maximize your brand’s visibility and engagement on this dynamic platform. National Positions’ TikTok advertising team will create a customized TikTok ad campaign for your business that drives conversions and sales.
Client Success
Having already found ecommerce success, Terra Flame knew it was time to expand their campaigns into new digital territories to connect with a wider audience with social media.
Let's Talk TikTok Strategy!
Receive a 100% complimentary analysis of your TikTok campaigns today.
Benefits of Organic Marketing on TikTok
Organic TikTok marketing is a powerful way to connect with your audience authentically and build a loyal community around your brand. By leveraging the platform’s unique features and user-generated content, our team can help you engage with users on a more personal level and build genuine connections.
Here are some of the benefits of organic marketing on TikTok:
Accessibility: You don’t need a huge budget to be successful on TikTok. That means businesses of every size can compete, leveling the playing field. Our organic marketing team will help you create engaging content that gets results without the need for a huge ad budget.
Brand Awareness: TikTok’s algorithm favors engaging content and trending topics. With the right approach, your content can go viral, even without paid promotion. Viral content can help boost visibility and awareness of your brand.
Community Building: Organic TikTok content helps you cultivate a community around your brand. By interacting with your audience and encouraging them to share their experiences, you can help build a sense of belonging and loyalty—and turn followers into brand advocates.
Long-Term Growth: Rather than quick returns, organic marketing is all about building relationships. By consistently providing value to your audience, you can build a loyal following and encourage repeat engagement. This can lead to a stronger, more resilient brand presence over time.
Our organic TikTok marketing team will help you create powerful content that resonates with your audience and drives genuine engagement, setting your brand up for lasting success.
TikTok Stats
Businesses Should
Know
It’s no exaggeration to say that TikTok has changed the social media landscape.
What was once a niche app for lip syncing and dance challenges has blown up to become one of the most popular social media platforms in the world.
Unlike platforms that rely on text and images, TikTok’s video-centric approach offers an immersive experience that keeps people scrolling. These stats highlight the explosive growth and influence of TikTok:
TikTok was the highest grossing app in 2023, with $2.7 billion in revenue.
TikTok has more than 1.5 billion monthly active users worldwide.
U.S. TikTok downloads grew by 60% in Q4 2023.
Users spend an average of 53.8 minutes per day on TikTok in the U.S.
TikTok ranks among the top 5 most popular social media apps, alongside Facebook, YouTube, Instagram, and WhatsApp.
While TikTok users trend young, more than a third of US adults of all ages are also on the platform. If you’re not on TikTok, you could be missing out on key opportunities to reach your target audience.
The TikTok marketing team at National Positions will help you strengthen your TikTok presence to boost conversions and grow your follower base.
Client Success
When Sullen Clothing, an edgy lifestyle apparel brand, teamed up with National Positions, their ambition was clear: to carve out a dominant digital presence in the competitive fashion landscape.
Our TikTok Marketing Services
Our Los Angeles TikTok agency offers comprehensive TikTok marketing services that elevate your brand’s presence and success on the platform. We handle every aspect of your TikTok marketing strategy, from start to finish. Here are some of the key services our TikTok management agency provides:
TikTok Content Strategy
Our team will work with you to create a winning content strategy on TikTok. We follow trending topics and use platform-specific best practices to help you develop creative concepts that capture attention and drive engagement.
And we provide guidance on storytelling techniques and visual aesthetics to help you build meaningful connections with your audience.
TikTok Ad Campaigns
Our TikTok management agency takes a data-driven approach to ad creation, ensuring each campaign is tailored to your target audience and business objectives.
From initial concept to execution to performance analysis, we manage the entire process to ensure your TikTok ad campaigns deliver the best ROI.
TikTok Influencer Marketing
Influencers drive trends on TikTok and shape the platform’s culture. It’s all about finding the right person for your brand. We can help you do it.
The National Positions team at our TikTok influencer agency will help you identify the right influencers for your brand and design campaigns that resonate with their followers.
Let's Talk TikTok Strategy!
Receive a 100% complimentary analysis of your TikTok campaigns today.
20 Years of Client Success
Foresight
Sports
260% higher purchase volume | +30K site conversions
Sayn
Beauty
Captured 6X higher
campaign ROAS
Safariland
Over 20x more Amazon sales conversions
Call On Doc
Grew social commerce revenues 300%
Brixton
Clothing
25X growth in returning customer (LTV) revenues
Terraflame
Over 185% growth in overall revenues
Sullen
Clothing
Lowered Google Ads
cost by 78%
Versa
Gripps
Gained 136% higher sales revenues
Understanding the TikTok Algorithm
TikTok’s AI-driven algorithm works by analyzing likes, comments, shares, and other information to determine what resonates with each user. No two users will see exactly the same content, and each feed is highly personalized. The type of content a user sees will evolve over time based on their viewing habits and preferences.
User interactions
Every time a user likes, comments, or shares, hides an account, flags content as inappropriate, or adds content to their favorites, the TikTok algorithm stores that data.
Video data
TikTok’s algorithm tracks info about the videos users seek out, such as captions, sounds, hashtags, trending topics, etc.
Device/account settings
While not as important as user interactions and video data, things like location, language preference, and device type do influence TikTok’s algorithm.
What does this mean for marketers and brands like yours?
Honestly, there’s no great mystery to solve here. The key to increasing your visibility on the platform comes down to creating engaging and interactive content, just like on other social media platforms.
How We Build Your TikTok Marketing Campaign
Here’s how our team builds successful TikTok marketing campaigns that maximize your brand’s impact on the platform.
TikTok Strategy Development
The first step is to understand your business goals, your target audience, and the competitive landscape. This allows us to craft a tailored strategy that aligns with your objectives and positions your brand for success on TikTok.
TikTok Audience Identification
We use advanced analytics and market research to nail down your ideal audience, ensuring your content resonates with the right people. This targeted approach increases the likelihood of engagement, conversions, and sales.
TikTok Content Strategy
To get seen in the constant scroll, you need content that grabs attention. Our team will work with you on strategy for branded TikTok content creation—from giveaways and contests to funny videos that capture your brand’s essence.
TikTok Ad Strategy
Our team will help you conceptualize compelling TikTok ad campaigns that drive traffic and conversions. Our TikTok marketing agency will help you determine which ad style is best to help you achieve your goals.
TikTok Analytics
We use advanced analytics to track the performance of your campaigns, providing you with detailed insights into their effectiveness. We continuously monitor and adjust your campaigns to ensure you’re getting the most for your marketing dollars.
Let's Talk TikTok Strategy!
Receive a 100% complimentary analysis of your TikTok campaigns today.
Why Partner with Our TikTok Marketing Agency?
Our expertise sets us apart as a leading Los Angeles TikTok agency. Our talented social media team has helped a diverse range of clients achieve their marketing goals on the platform.
Innovation is at the heart of our process. We stay ahead of trends, leveraging the latest features like TikTok Shop and TikTok Affiliates to maximize your return on investment.
From strategy development and content creation to ad optimization and community reach and management, Our Los Angeles TikTok agency provides end-to-end solutions that ensure your TikTok marketing campaign is successful. Contact our TikTok ad agency in Los Angeles today and start building your campaign
Common Questions We Are Asked
TikTok may have started out as a dance app for teens, but it’s now home to a diverse audience of users. People use TikTok for education, entertainment, and connection. You’ll find stay-at-home moms on the platform alongside health gurus, beauty influencers, animal lovers, and everything in between. And, of course, dancers.
TikTok has a reputation of being for young people. But fully a third of adults 18+ are on the app. Don’t miss the opportunity to reach your target audience on TikTok. Our TikTok ad agency can help you do it with a customized TikTok marketing strategy.
TikTok’s AI-driven algorithm makes recommendations based on a person’s interests, and even their personality traits. It’s how the company manages to keep users engaged for long stretches of time—54 minutes a day, on average, for U.S. users.
By leveraging the TikTok algorithm, the National Positions’ TikTok advertising team helps you reach your audience with the right content at the right time. And since TikTok’s algorithm doesn’t prioritize follower count, you can still succeed on the platform, even with a small following.
Determining if your target audience is on TikTok is the first step in deciding whether to invest in a TikTok marketing campaign. Our TikTok ad agency uses a data-driven approach to determine whether TikTok is the right platform for your business.
We start by researching demographics and user behavior on the platform and performing a competitive analysis to see how similar businesses are performing on TikTok. Our TikTok advertising agency can conduct custom audits and surveys to gather direct feedback from your existing customers about their TikTok usage.
Whether you’re launching a comprehensive TikTok advertising campaign or exploring the platform’s potential, our Los Angeles TikTok marketing agency is here to guide you every step of the way.
Partnering with an influencer can help you build trust with your audience, grow your follower base, and expose new audiences to your products or services. This can help you build brand recognition, which can be especially important for budding brands.
Our TikTok influencer agency can help connect you with the right influencer for your brand. And we manage your influencer campaigns from start to finish—from vetting influencers to creating campaigns to analyzing the results.
A TikTok marketing agency offers a range of services designed to enhance your brand’s presence on the platform, including strategy development, TikTok Shop management, content strategy, influencer marketing, ad creation, and performance analytics.
A TikTok ad agency like National Positions will optimize your campaigns for maximum reach and engagement. Our Los Angeles TikTok marketing agency can also offer localized insights and strategies that resonate with your target audience.
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20 Years of Results
For 20 years National Positions has grown from an SEO-dedicated brand into an omnichannel digital marketing agency.
150 Team Members
Our commitment to building a team composed of the best minds in marketing has led to creating a truly global team.
300+ Publications
We are a leading voice in the digital marketing industry as proven by our 300+ Forbes Agency Council publications.
20+ Awards and Certifications
Our marketing impact has been featured worldwide from the stages of Affiliate World to the digital pages of Forbes.
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