The Importance of Local Searches for your Business

July 13, 2010

Without a national marketing campaign, it may seem tough to draw in more customers to your website or business. Being small does not mean that you have zero chance of surviving, especially with the economy the way it is right now. This is where the local search on sites like Google and Yahoo! can help out.

Many users begin their searches online without knowing exactly what business they are looking for. They enter keywords such as the city they desire and a description of what they need, for example “Los Angeles SEO Company.” If your business has a listing on that site or a similar local directory, you have a greater chance of having your information displayed to the user.

The benefits of online local listings are numerous. Your company name and website are displayed, along with a phone number and “user rating.” If the searcher clicks through, which he or she is likely to do because you are a local business, he or she can find out more information. Also, you instantly gain credibility with the visitor and are more likely to convert them into an actual customer.

Getting your business listed in a local online directory can boost traffic to your site and increase walk-in customers, plus more and more people are turning to the Internet to find what they need. Help them before your competitors do.

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