The Ever Expanding Reach of the Internet

June 23, 2011

More and more people all over the world are using the Internet. Since 2000, there has been an increase in Internet users globally by an overwhelming 480.4%. People of all age groups have come to adopt and use the Internet, leaving behind the older, more traditional forms of media.

Knowing this then, it probably doesn’t surprise you to learn that the major search engine Google has officially reached one billion online views per month making it the first company to achieve this according to a study by comScore. With this major search engine generating upwards of ten billion searches each month, it makes sense that visitors to websites found on Google have increased by 8.4%.

Other major websites have also seen noteworthy traffic in the last month. Microsoft saw an increase of 15% in traffic with a total of 905 million views. The social media website, Facebook, also had an increase in traffic of 30% with 714 million views. Yahoo even saw 689 million views in this past month.

So what does this mean for you as a business? As the more traditional forms of advertising are becoming less and less effective, the Internet has become your new platform for advertising and marketing your company. If you don’t already have an Internet marketing plan in place, then you will need to implement one and include the following. Search engine marketing management is essential for your company’s search engine optimization strategy and pay per click advertising. Optimization of your advertisements and your company’s websites will be necessary in order to promote lead generation and increase conversion.

By being online and marketing to the online community, your company has a huge amount of traffic that you can target to buy your company’s products and services. With all these people searching online everyday, you have an immense amount of people you can reach. You will need to take advantage of that opportunity with a well-thought out Internet marketing plan for your company’s success.

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