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The latest Google Chrome HTTPS update is loud and clear: HTTP webpages are not secure and should be encrypted. During the past year, data hacking has been all over the news. The Equifax data breach may have compromised the sensitive personal information of some 143 million Americans who used the consumer credit reporting agency, according to the New York Times. Spurred in part by the hacking and release of politically-sensitive emails, Congress and the FBI are investigating Russia-linked meddling in

We’ve launched a series of brief 100-Day Digital Growth Plan blogs, with growth tactics, tips and insights to keep you learning and your business growing well into 2017! Welcome to Tactic #1, a brief guide for showing off your expertise with a series of educational emails that will have prospects coming to you for more--more information, more advice, and ultimately, your services and products! Overview - Growth Plan Tactic #1 People love to work with companies that are prepared to help

10 Secrets to Local SEO Ranking for Customer Acquisition Think small to get big. Possibly counter-intuitive, but definitely relevant--your online customer acquisition strategy must be localized in order to expand to its greatest capacity. The wide net strategy of past generations will only get you ignored by humans and search directories alike, while localized tactics will help you to expand organically into the internet's global potential. Here are 10 secrets to local SEO ranking for customer acquisition. These vetted tips

Lead generation is a key element for any successful business. Hearing some experts tell it, though, generating leads sounds like a complicated venture that could give pause to small business owners. After all, who has time for complex formulas and strategies when you have a business to run? Fortunately, you can use these 7 ridiculously simple tricks to grow local business leads for yourself. 1. Enhance Google My Business (GMB) API If you're not making full use of the GMB

Your conversion rate, the number of website visitors who take action, is the final metric that matters--the one that validates all your other efforts. Here are 20 easy-to-digest, practical tips, proven to help you boost conversions by as much as 200%. Adapt these ideas to fit your business and get the greatest possible return out of all your marketing efforts. 1. Test options for the call to action. A/B testing is essential to finding the reasons behind low conversions. Changing

If you’re an eCommerce company, then conversion is extremely crucial for your success. It’s natural for visitors to put items in their shopping carts and never actually check out. If this happens more often than not, it can take a toll on your sales. These are some helpful suggestions you should make to your website in order for visitors to follow through on purchasing items they place in their shopping carts. Site Navigation It’s important for visitors to know what