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Move Over Text! Visual and Voice Search Are on the Rise

September 14, 2018
It’s clear that voice search is here to stay. And in 2018, visual search has really taken off as a major trend. While text search is far from dead, it’s clear that users are starting to interact with content in new ways. If your website is only optimized for text-based search, then you’re going to miss out on traffic and customers. Let’s take a look at the latest search technology and go over some tips and tricks that can help

How to Hone Your Brand Voice to Perfection

June 15, 2018
The moment we open our mouths, people make snap judgments about us – where we come from, what we like to do for fun, how educated we are, whether we’re confident and extroverted or shy and meek. Sometimes they’re right. Sometimes they’re wrong. Either way, they pick up subtle clues about who we are simply by the way we speak. Our brand voice matters. The same goes for brands. Just as every person has a unique way of expressing themselves,

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Calling All Addiction Treatment Centers

February 7, 2018
2018 is already off to an amazing start. We’ve seen updates from Facebook (again). We’ve seen video content explode.   We’ve seen Google make it even harder for addiction treatment centers to advertise online. The fantastic thing about digital marketing is that it’s always shifting - like a revolving door of marketing opportunities. That’s why CEO Bernard May and Director of Marketing Matt Erickson developed a powerful webinar dedicated to digital marketing trends for addiction treatment centers.  From mobile domination

How to Survive the Voice Search Revolution

January 16, 2018
Voice search has exploded. We’re moving beyond the keyboard and the touchscreen. More and more people are asking their digital assistants – whether that be Apple’s Siri, Microsoft’s Cortana, Google Home, or Amazon’s Echo – what the weather is like in Boise or where you can find three-piece suits at a discount. Already, more than 40 percent of adults and 50 percent of teens use voice search on a daily basis, according to a study commissioned by Google and conducted by

Can You Hear Me Now? How to Strategize for Voice Search SEO

June 9, 2017
Things are changing again in the digital world. What was once a text-only platform--namely, search—is now getting much more personal. Voice recognition is taking over not just mobile devices, but home devices as well, with personal assistants like Amazon's Echo or Apple's brand new HomePod. Google estimates that 20 percent of all searches conducted on mobile devices start with a voice request. Here’s the question: how are you going to handle the voice search SEO challenge? Voice Search SEO is a Whole

How Voice Search Changes Local Search

June 28, 2016
Voice search is becoming an integral part of our virtual lives--at least, it is for a fast-growing number of us who prefer this communication shortcut to typing, touching and clicking our search queries. The trend is being explored in articles across multiple media outlets, each one packed with research for digital marketers and business owners who want their products and services found first. Why is voice search growing? Personal assistant devices are the main source of growth, and the vast

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