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LEAD NURTURING Email marketing is an overused but under-utilized way of reaching new customers. The best way to use email marketing is for lead nurturing. Most of your prospects are interested in buying your products or services, but they might not be ready to buy right away. Too many companies lose out on sales by approaching potential customers once or twice and never communicating to them again if they don’t buy immediately. Since you are investing so much time and

SOCIAL MEDIA Social media is by far the most controversial online marketing channel. Some say social media is revolutionizing the way your business will get found by new customers, while others say it’s all hype and a total waste of time and resources. We think the truth is much more complex. Here’s our breakdown of social media marketing as we head into 2012. THE OPPORTUNITY Quite frankly, there isn’t enough quantifiable data to prove the direct impact of social media

In yesterday’s blog post, we talked about the importance of measuring Key Performance Indicators (KPIs). Today, we want to examine how best to use KPIs to create an agile, iterative campaign that maximizes your ROI. As we illustrated in our last post, there are many KPIs to study depending your campaign (SEO, PPC, social media, Blogging, etc.); but these KPIs don’t exist in a vacuum. You need to constantly be analyzing the KPIs to see if you are improving or

Goals are important to set when it comes to anything from losing weight to budgeting. In this case, goals are imperative when talking about Value Based Marketing. Setting goals that can be measured as you progress in your marketing campaign are of significant value, because over time, you will be able to hopefully exceed the goals that were set. You should establish your goals from the beginning. Since the Internet plays a significant role in marketing campaigns today, you should

Value Based Marketing is a new method to market your company so that it can be found in today’s Internet Age. Value Based Marketing is the result of three different components: being data-driven, analytical, and creative. In order to apply the Value Based Marketing approach, your marketing plan should include all three qualities. Goal Setting At the beginning of your marketing campaign, you should set a goal that will be appropriate for your plan; the plan should have assessable benchmarks