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Omnichannel marketing is a strategy that focuses on providing a seamless customer experience across all channels and touchpoints.  This approach is becoming increasingly important as customers expect a consistent experience whether they are interacting with a brand online, in-store, or scrolling on their phones.     In short, there are no straight lines in marketing anymore (those were the days), so you need to be everywhere your customers are searching and considering their next purchase. So we're bringing you seven

In a relationship, lack of trust is a deal breaker. After all, introducing just a small element of doubt can cause a relationship to crumble. Believe it or not, it’s the same for your website users. Trust is a pretty hot topic when it comes to your marketing content and website design. “Know. Like. Trust.” has been a winning copywriting formula for decades. And Google expects “Expertise, Authority, and Trust” from high-ranking search content. So why should trust matter to

Mobile has taken over the digital landscape, and brands should be aware. In 2016, the switch occurred: For the first time, more people accessed the internet using mobile devices than they did using desktops. Overall usage is up, as are ad revenues, and this puts the mobile user experience front and center when it comes to digital marketing. New Google Study Highlights the Importance of the Mobile User Experience How does the mobile user experience affect brand image? Google recently

As a generation well versed in technology, our expectations for website usability are constantly rising. This means that web developers have to keep up with their competitors, or better yet, stay ahead of them by using innovative methods to make the user experience more fluid. Though the task may seem initially daunting, it can be made easier by simply understanding what users get out of your website's interface. From there, the process of modifying your website to meet the needs

In the never-ending quest to understand how Google's ranking factors, we’ve noticed a recent study that clears up one long-standing debate within the SEO world. Evidence now shows that user behavior is an important piece in the ranking puzzle. (more…)

Search engine algorithms rely on an enormous variety of signals that help them establish the most relevant results for a search, but if you look closely, many of these tie into one crucial factor: the user experience. At first glance, judging a site's relevance based on the user experience may seem arbitrary. After all, if a user is searching for pet supplies, and your site is well-optimized for the topic of pet supplies, user experience shouldn't matter as much, right? Not